Digital marketing strategy to grow leads

SEOPaid SocialPPCDisplay
0 78

increase in online traffic

From a variety of campaigns and channels including SEO, PPC and paid social.

Project background

England Athletics is a membership and development body for grassroots athletics and running clubs in England, incorporating sub brands including RunTogether, This Girl Can Run and funetics. Through a honed digital marketing strategy, England Athletics needed to increase awareness and signups for participation programmes.

The solution

We deployed a multi-platform digital marketing campaign to implement the best approach for the highest ROI. We placed a heavy focus on paid social using highly relevant audience targeting and carefully selected copy to place the brand in front of the right audience and increase online registrations.

Google search text ad

Google ads with app and sitelink extensions

The results

+53% increase in leads and over 10 million Facebook impressions to highly relevant audiences. The SEO project grew online visibility with a +34% increase in organic traffic.

0 34

Increase in organic traffic

0 10

Facebook impressions

0 78

Increase in all traffic

We have worked with Upperdog on our digital strategy for many years now. Their expertise enables us to run targeted campaigns to relevant audiences across multiple platforms to expand our reach and grow leads. The team work brilliantly with our internal EA team and other agencies, making every campaign a seamless success.
Tina Williamson, Participation Marketing Manager