Our people matter

Who are Upperdog?

Upperdog is a digital marketing agency based in Bournemouth town center. We’re a team of digital pioneers who live by our motto, ‘ work hard and be nice to people’! If you want to know more, take a look at our website or have a nose on Instagram.  We’re now looking for a passionate Senior PPC Specialist to join our expanding team so please read of for more information.

So, what does the role involve?

As a PPC Specialist, you’ll play a central role in delivering high-performing campaigns across Google Ads and other paid platforms. This is a hands-on executional role where you’ll be responsible for the full campaign lifecycle — from planning, structuring, and launching to day-to-day optimisation and performance analysis.

You’ll work closely with account managers and other channel specialists, contributing data-driven strategy and actionable insight to improve ROI. You’ll also support wider tracking, reporting, and forecasting efforts — helping evolve how we use data to scale performance.

This role is ideal for someone who thrives on refining performance through data analysis and platform knowledge — particularly across Google Ads (Search, Pmax, Shopping, Display, and YouTube), and Microsoft Ads. You’ll have experience building and managing campaigns at scale, working with significant budgets, and optimising for long-term growth and efficiency. Experience with SA360, DV360, or Search365 is a bonus but not required.

What will you be doing?

Campaign planning & optimisation

• Take ownership of Google Ads and Microsoft Ads performance across Search, Shopping, Pmax, Display, and YouTube with a focus on building campaigns at scale and managing large budgets
• Build campaigns from scratch using best-practice structures and naming conventions
• Set up targeting, bidding strategies, ad copy, and extensions based on funnel stage and objectives.
• Continually optimise campaigns using audience insights, search terms, negative keyword curation, and more.
• Define KPIs based on budget, historic performance, and business context
• Forecast campaign performance pre-launch using available data and benchmarks Implement testing plans across ad copy, targeting, landing pages, and bid strategies
• Write or manage ad scripts to streamline optimisation or flag performance issues
• Monitor pacing, diagnose underperformance, and act swiftly with corrective steps
• Align campaign strategy with landing pages and conversion goals

Reporting, insights & collaboration

• Support client meetings with performance commentary and clear narrative
• Interpret performance trends and translate them into commercial recommendations
• Contribute insights and learnings to quarterly reviews and wider strategic planning
• Collaborate with SEO and organic teams to align on shared objectives
• Support PPC Executives by reviewing campaign work, giving feedback and sharing knowledge and performance recommendations on their accounts.
• Assist Upperdog with new business activity — completing in depth audits, supporting pitch decks and presenting findings during the pitch process

Tracking & tools

• Support GA4 and GTM tracking setup in collaboration with the wider team
• Audit and QA tracking accuracy, especially during new campaign or site launches
• Maintain Looker Studio dashboards and performance trackers in Google Sheets
• Review attribution models and tag setups to ensure compliance and consistency
• Contribute to the agency’s reporting and automation evolution

What skills & experience do you need to have?

• The most important thing is a genuine passion for PPC and results!
• Relevant paid search experience in a digital marketing role (ideally at an agency) with proven experience in delivering PPC campaigns and independently managing those campaigns
• Knowledge of Google Analytics4 and Google Ads
• Proficient in keyword research tools and analytics platforms
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication skills, both written and verbal

Nice to have

• Familiarity with Search Ads 360, DV360 or Search365
• Experience writing or customising scripts using the Google Ads Script Editor
• Knowledge of BigQuery or GA4 Explorations for deeper analysis

What benefits can Upperdog offer you?

• Hybrid and flexible working
• Private healthcare–Including mental health support, therapies and diagnostic
• 30 days of annual leave from your first day, plus Bank Holidays
• Development and events contribution–£500 per year towards any additional learning such as online courses, subscriptions or reading materials to help you expand your knowledge
• Gym membership / subsidised parking
• Dog friendly office
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach

Salary: Dependent on candidate

For more information and to ensure your details reach the correct person, please email careers@upperdog.co.uk with a copy of your CV. You will hear back within 14 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.

Job description

Job Purpose: To manage and oversee digital marketing campaigns, incorporating SEO, PPC and/or social media strategies, for your client list.

Due to continuous growth, we’re looking for an experienced Account Manager to join our team. If after reading this job description it sounds like the ideal role for you, please email us with an introductory email and a copy of your CV.

Job Summary
As a Digital Account Manager, you will play a crucial role in the agency digital marketing team, managing your own list of clients. Experience in digital marketing is essential. Your primary responsibility is to manage the delivery of digital marketing campaigns for a list of clients, ensuring they generate successful, measurable results. You’ll have support from Account Executives and Platform Specialists who will help implement the work for your clients.

Responsibilities:

• Plan and manage the rollout of digital campaigns for your client list.
• Be the main day-to-day contact for clients.
• Keep clients updated on activity and lead meetings as required.
• Ensure all activity is aligned with client objectives.
• Analyse and make recommendations to improve campaign performance.
• Provide weekly and monthly reports and analysis as required.
• Work closely with Account Executives and Specialists to ensure your client tasks are planned, delivered on time, and completed to a high standard.

Requirements:

• 1-2+ years’ agency experience, ideally in managing SEO, PPC, and/or paid social campaigns as an implementor or Account Manager. Alternatively, experience in an in-house role or as a freelancer.
• Google Analytics 4 experience.
• Sound Office experience – Excel, PowerPoint, Outlook, Word, Teams.
• Excellent client communication skills, verbal and written.
• Naturally organised with good time management.
• Proactive with great initiative.
• Proofreading skills.
• Excellent spelling and grammar; this is essential.
• A passion for a career in digital marketing.
• Ability to work on your own initiative with high attention to detail.
• Ability to organise and prioritise a busy workload with a flexible approach to tasks.
• Team player.

Desirable Experience:

Experience in SEO, PPC and/or social media is advantageous. Ideal candidates will have plenty of experience in either one or two channels, or good generalised experience across all three.

SEO

• Knowledge of setting up and managing SEO campaigns, including keyword research, metadata creation, and on/off-page SEO tactics.
• Understanding of SEO tools and reporting platforms (e.g., Ahrefs, SEMrush, Moz).

PPC

• Knowledge of setting up Google Ads paid search campaigns, including keyword research, campaign structure, targeting settings, ad creation, and landing page recommendations.
• Knowledge of setting up Google Ads paid campaigns such as Performance Max, Display, Discovery, Shopping.
• Google Ads and Google Analytics certifications.
• Experience in other platforms e.g. Bing Ads, Amazon Ads.

Social media

• Experience in setting up social ad campaigns on Meta, including targeting, audience creation, campaign setup, and ad creation.
• Meta Blueprint Certified.
• Experience in other social networks e.g. LinkedIn Ads, Spotify Ads, and Pinterest Ads.

Other

• Experience with lead gen and ecommerce clients.
• Looker Studio experience.
• Google Tag Manager experience.
• Experience in international markets.
• Experience in leading meetings, pitching, and tenders to potential clients.
• Dog lover!

What benefits can Upperdog offer you?

• 30 days’ holiday plus Bank Holidays
• Flexitime
• Option to WFH 3 days per week Mon/Thurs/Fri. In-office on Tuesdays & Wednesdays
• Monthly team lunches and company updates
• Casual dress code
• Budget towards events and training courses
• Pension scheme
• Parking or gym membership contribution
• Private medical insurance
• Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company.
• And more…

Salary: Dependent on candidate

Application process

First stage interview – this will be a short Teams call to hear a bit about you and your experience and tell you more about the role.

Second stage interview – this will be an in-person interview at Upperdog HQ in Bournemouth, including a short presentation for you to prepare (a brief will be provided) and some more in-depth interview questions.

For more information and to ensure your details reach the correct person, please email a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.