Our people matter

Location: 2 days in Bournemouth office / 3 days optional WFH

Who is Upperdog?

Upperdog is a digital marketing agency based in Bournemouth with clients across the globe. We’re a team of digital pioneers who live by our motto ‘work hard and be nice to people’. If you want to know more, take a look at our website or have a nose on Instagram.

Role Overview

As a PPC Specialist, you’ll play a central role in delivering high-performing paid media campaigns across Google Ads and other platforms. This is a hands-on, executional role where you’ll own the full campaign lifecycle, from planning and structuring through to optimisation, analysis and scaling.

You’ll be comfortable analysing performance through a commercial lens, using metrics such as AOV, margins, CPA, ROAS and lifetime value to inform decisions around bidding, structure and budget allocation.

You’ll work closely with account managers and other channel specialists, contributing data-driven insight and clear recommendations to improve ROI. You’ll also support wider tracking, reporting and forecasting efforts, helping evolve how we use data to drive smarter, more profitable growth for our clients.

This role is ideal for someone who thrives on refining performance through data analysis and platform knowledge, particularly across Google Ads (Search, Pmax, Shopping, Display and YouTube) and Microsoft Ads. Experience with SA360, DV360 or Search365 is a bonus but not required.

Key Responsibilities

Campaign planning & optimisation

• Take ownership of Google Ads and Microsoft Ads performance across Search, Shopping, Pmax, Display, and YouTube with a focus on building campaigns at scale and managing large budgets
• Build campaigns from scratch using best-practice structures and naming conventions
• Set up targeting, bidding strategies, ad copy, and extensions based on funnel stage and objectives.
• Confidently interrogate datasets to identify patterns, anomalies and opportunities for scale
• Optimise campaigns based on commercial performance, not just platform metrics, including profitability, margins, AOV and revenue contribution
• Continually optimise campaigns using audience insights, search terms, negative keyword curation, and more.
• Define KPIs based on budget, historic performance, and business context
• Forecast campaign performance pre-launch using available data and benchmarks Implement testing plans across ad copy, targeting, landing pages, and bid strategies
• Write or manage ad scripts to streamline optimisation or flag performance issues
• Monitor pacing, diagnose underperformance, and act swiftly with corrective steps
• Align campaign strategy with landing pages and conversion goals

Reporting, insights & collaboration

• Support client meetings with performance commentary and clear narrative
• Interpret performance trends and translate them into commercial recommendations
• Contribute insights and learnings to quarterly reviews and wider strategic planning
• Collaborate with SEO and organic teams to align on shared objectives
• Support PPC Executives by reviewing campaign work, giving feedback and sharing knowledge and performance recommendations on their accounts.
• Assist Upperdog with new business activity — completing in depth audits, supporting pitch decks and presenting findings during the pitch process

Tracking & tools

• Support GA4 and GTM tracking setup in collaboration with the wider team
• Audit and QA tracking accuracy, especially during new campaign or site launches
• Maintain Looker Studio dashboards and performance trackers in Google Sheets
• Review attribution models and tag setups to ensure compliance and consistency
• Contribute to the agency’s reporting and automation evolution

What sets you apart?

• Degree or formal education in a numerate subject such as mathematics, finance, economics, engineering or data science
• Strong Excel or Google Sheets skills, including formulas, pivot tables and performance modelling
• Enjoy working with numbers and performance data day-to-day
• Enjoy forecasting, modelling outcomes and pressure-testing assumptions
• Experience working with revenue-led or margin-led bidding strategies
• Comfort working with large datasets and drawing statistically sound conclusions
• Familiarity with Search Ads 360, DV360 or Search365
• Experience writing or customising scripts using the Google Ads Script Editor
• Knowledge of BigQuery or GA4 Explorations for deeper analysis

What benefits can Upperdog offer you?

• 30 days’ holiday plus Bank Holidays
• Flexitime
• Option to WFH 3 days per week Mon/Thurs/Fri
• Monthly team lunches
• Casual dress code
• Budget towards events and training courses
• Pension scheme
• Parking or gym membership contribution
• Private medical insurance
• Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company.

And more…

Salary: Dependent on candidate

Application process

We’re particularly interested in how you think about numbers, performance and commercial decision-making, so please highlight this in your application where relevant.

For more information and to ensure your details reach the correct person, please email a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.

• First stage interview – this will be a short Teams call to hear a bit about you and your experience and tell you more about the role
• Second stage interview – this will be an in-person interview at Upperdog HQ in Bournemouth, including a short presentation for you to prepare (a brief will be provided) and some more in-depth interview questions.

Location: Hybrid – Bournemouth office with flexible WFH

Job Type: Full-time

Role Overview

As SEO Content Executive, you will be responsible for producing, optimising and maintaining high-quality SEO content across our client websites and ongoing SEO retainers.

This role sits at the heart of SEO delivery, working closely with the SEO Manager, technical SEO specialists, designers and developers to ensure content is well structured, search-intent led, and aligned with each client’s brand and commercial goals.

You will contribute to both ongoing SEO retainers and new website builds, supporting discovery, benchmarking and content creation during website projects, and helping drive performance with post-launch content optimisation and improvements.

Key Responsibilities

SEO Content Creation & Optimisation

• Write and optimise SEO-led content including blogs, landing pages, service pages, product pages and FAQs
• Carry out keyword research to support content planning, optimisation and SEO strategy
• Map keywords and search intent to the correct page types and content formats
• Create and maintain SEO content and blog plans, translating keyword research into clear, actionable content ideas
• Optimise on-page elements including headings, metadata, internal linking and content structure
• Update and improve existing content based on performance data, search intent and SEO priorities

SEO audits, reporting & performance insight

• Complete content audits, contribute to identifying gaps, opportunities and priorities for content-led SEO improvements
• Analyse SEO performance using tools such as Google Search Console, GA4, Screaming Frog and Ahrefs
• Surface insights around content performance, rankings and visibility to support reporting and decision-making
• Assist with preparation of SEO reports, focusing on clarity, insight and actionable outcomes.
• Assist with implementing and reviewing technical SEO elements

Tools, AI & efficient delivery

• Use SEO and content tools to support content optimisation and performance analysis
• Use AI tools to support SEO workflows, apply human judgement and QA to all AI-assisted outputs to ensure content remains accurate, high quality and on-brand
• Follow agreed processes and guidelines for AI usage to ensure consistency and best practice
• Stay aware of SEO, content and AI developments and share relevant updates with the SEO team

Website Content

• Support SEO content input during website discovery and planning phases
• Carry out content audits of existing sites to inform website builds and SEO strategy
• Benchmark competitor content to identify gaps, opportunities and best practice
• Review and shape content structures for new websites to ensure strong SEO foundations
• Write or support the writing of website content for new builds, ensuring SEO best practice is built in from launch
• Work closely with designers and developers to ensure content is implemented correctly
• Ensure all content is accurate, well-written, proofread and aligned to agreed tone of voice and brand guidelines

Skills & attributes

• Strong written English with excellent attention to detail
• Confident writing and optimising content for a range of audiences and industries
• Solid understanding of SEO fundamentals including search intent, on-page optimisation and internal linking
• Comfortable carrying out keyword research and applying insights to content plans
• Organised and able to manage multiple tasks, clients and deadlines effectively
• Curious mindset with an interest in SEO, content and AI-supported workflows
• Comfortable working collaboratively within a wider SEO and website delivery team

Location: 2 days in Bournemouth office / 3 days optional WFH

Who is Upperdog?

Upperdog is a digital marketing agency based in Bournemouth with clients across the globe. We’re a team of digital pioneers who live by our motto ‘work hard and be nice to people’. If you want to know more, take a look at our website or have a nose on Instagram.

Role Overview

As a Digital Account Manager, you’ll play a key role in the agency, managing your own list of clients and overseeing the delivery of digital marketing campaigns across SEO, PPC and/or paid social. This is a client-facing role where you’ll act as the main point of contact, ensuring activity is well planned, clearly communicated and aligned with client objectives.

You’ll be responsible for managing delivery rather than hands-on implementation, working closely with Account Executives and platform specialists who will execute the work. Your focus will be on coordination, performance oversight and client satisfaction, ensuring campaigns are delivered on time and generate strong, measurable results.

Key Responsibilities

Client management & communication

• Act as the main day-to-day contact for your client list
  • Build strong, trusted relationships with clients
  • Lead client meetings, calls and updates as required
  • Ensure clients are kept informed on progress, performance and next steps

Campaign delivery & performance

• Plan and manage the rollout of digital marketing campaigns across SEO, PPC and/or paid social
  • Ensure all activity is aligned with client objectives and agreed KPIs
  • Review performance and make data-led recommendations for improvement
  • Ensure reporting is accurate, clear and delivered on time
  • Support weekly and monthly performance reporting and analysis

Internal coordination

• Work closely with Account Executives and platform specialists to plan and deliver client work
  • Ensure tasks are scoped correctly, scheduled appropriately and completed to a high standard
  • Maintain clear internal communication to keep delivery on track
  • Support internal processes that improve efficiency and quality of delivery

Commercial & strategic support

• Contribute ideas and recommendations to improve campaign performance and client outcomes
  • Support new business activity, including audits, pitch preparation and presentations
  • Help identify opportunities to grow existing accounts where appropriate

Skills & experience

Essential
• 1–2+ years’ experience in a digital marketing agency, in an Account Manager, Executive or implementation role
• Experience working with SEO, PPC and/or paid social campaigns
• Google Analytics 4 experience
• Strong Excel or Google Sheets skills
• Excellent verbal and written client communication skills
• Highly organised with strong time management
• Proactive, with good initiative and attention to detail
• Excellent spelling and grammar
• Ability to manage a busy workload and prioritise effectively
• Team player with a positive, collaborative attitude

Desirable
• Experience setting up or managing SEO campaigns, including keyword research and on/off-page activity
• Experience setting up or managing paid search campaigns across Google Ads (Search, Performance Max, Display, Shopping)
• Experience setting up paid social campaigns on platforms such as Meta or LinkedIn
• Google Ads or Meta Blueprint certifications
• Experience with Looker Studio, GA4 and Google Tag Manager
• Experience working with lead generation and/or ecommerce clients
• Experience working across international markets
• Experience supporting pitches or tenders
• Familiarity with additional platforms such as Microsoft Ads, Amazon Ads, LinkedIn Ads, Spotify Ads or Pinterest Ads

What benefits can Upperdog offer you?

• 30 days’ holiday plus Bank Holidays
• Flexitime
• Option to WFH 3 days per week Mon/Thurs/Fri
• Monthly team lunches
• Casual dress code
• Budget towards events and training courses
• Pension scheme
• Parking or gym membership contribution
• Private medical insurance
• Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company.

And more…

Salary: Dependent on candidate

Application process

For more information and to ensure your details reach the correct person, please email a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.

• First stage interview – this will be a short Teams call to hear a bit about you and your experience and tell you more about the role
• Second stage interview – this will be an in-person interview at Upperdog HQ in Bournemouth, including a short presentation for you to prepare (a brief will be provided) and some more in-depth interview questions.

Upperdog is a digital agency based in the centre of Bournemouth. We are a growing team of digital specialists who live by our motto: work hard and be nice to people. We design and build high-performing websites and take pride in creating great client experiences from the very first conversation right through to delivery and ongoing support.

We’re entering an exciting growth phase, and we’re looking for a mid-weight Project Manager ready to step up, drive delivery excellence, and become a trusted partner to our clients.

About the role

This is a hands-on end-to-end project management role, where client servicing and delivery leadership go hand-in-hand. You’ll manage a variety of website design and development projects, from kick-off and scoping through to release and post-launch support.

You’ll work closely with designers, developers and senior stakeholders, planning work into production, guiding teams to hit deadlines, and building lasting client relationships rooted in trust and clarity.

We want someone with 2–3+ years of digital agency experience who is hungry to grow, contribute ideas, and take more ownership over time.

About you

You’ll thrive here if you:

• Have experience managing website or digital delivery projects in an agency setting
• Enjoy both client communication and internal project leadership
• Can translate project goals into achievable plans, budgets and timelines
• Are ambitious to progress and shape how Project Management evolves at Upperdog
• Balance organisation and rigour with a friendly, proactive and positive approach
• Aren’t afraid to challenge ambiguity and push for clarity, quality, and the right solution

Key responsibilities

Project & client ownership

• Plan, scope and estimate projects, ensuring clear briefs and agreed deliverables
• Run client meetings and workshops, sharing status updates and presenting work confidently
• Manage budgets, timelines, and resources as well as proactively identifying risks or blockers

Delivery leadership

• Work closely with our production team to schedule tasks and keep work moving smoothly
• Maintain project documentation, tickets and forecasts
• Oversee key project phases including UX, design, development, QA, launch and support

Communication & collaboration

• Ensure clients feel supported, informed and confident in the process
• Provide clear internal communication, ensuring requirements are fully understood
• Support smooth transitions into retainer, improvement or support phases

Quality & results focus

• Uphold delivery standards: accuracy, consistency and continuous improvement
• Drive successful project outcomes through testing, acceptance and feedback loops
• Celebrate wins and capture learnings for future optimisation

Skills & experience

Required

• 2–3+ years in a digital agency or web-focused delivery environment
• Strong project planning and coordination skills (budgets, scopes, timelines)
• Excellent communication skills, written, verbal and client-facing
• Confident presenting ideas and managing expectations at all levels
• Experience working with multidisciplinary teams (design + development)
• Familiarity with modern PM tools and processes (e.g. Basecamp, Jira or similar)

Nice to have

• Experience managing WordPress web builds
• Understanding of UX, design, SEO or web development principles
• Knowledge of resource planning and commercial performance metrics
• Experience in ongoing website support or retainers
• Any exposure to analytics, CRO or digital strategy

What success looks like

• Projects run smoothly, efficiently and profitably
• Clients feel supported and trust you as their go-to delivery partner
• Teams enjoy working with you and feel clear and motivated
• You proactively drive improvements in delivery and client experience
• You grow into a senior leader as the business scales

What we offer

• 30 days of annual leave from your first day, plus Bank Holidays
• Hybrid and flexible working
• Private healthcare – Including mental health support, therapies and diagnostic
• Development and events contribution – £500 per year towards any additional learning such as online courses, subscriptions or reading materials to help you expand your knowledge
• Gym membership / subsidised parking
• Referral fee – bonus referral for any new starter or client
• Monthly team lunches
• Quarterly team building – from the New Forest water park to crazy golf!
• Dog friendly office
• Quarterly appraisals – which clear objectives, training and development plans and discussions on career progressions
• Pension scheme
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• And more…

For more information and to ensure your details reach the correct person, please email careers@upperdog.co.uk with a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.

Job Types: Full-time, Permanent

This role requires working from our central office in Bournemouth on Tuesdays and Wednesdays.
Location – Bournemouth.  Reliably commute or plan to relocate before starting work (required)

Upperdog is a digital agency based in the centre of Bournemouth. We are a growing team of digital specialists who live by our motto: work hard and be nice to people. We design and build high-performing websites and take pride in creating great client experiences from the very first conversation right through to delivery and ongoing support.

We’re entering an exciting growth phase, and we’re looking for a mid-weight Web Developer ready to step up, contribute to technical excellence, and help shape the future of our production team.

About the role
As a mid-weight Web Developer at Upperdog, you’ll play a key role in the custom design and build of WordPress websites, no cookie-cutter themes or plugin overload, just well-structured, scalable code you can be proud of.

You’ll collaborate closely with our designer, fellow developers, and project managers, actively contributing to client conversations and technical decision-making throughout the project lifecycle. We work openly and collaboratively, you’ll be part of shaping solutions, not just delivering them.

Our developers regularly review each other’s code, share ideas and support continuous improvement, helping everyone level up together.

This is a great role for someone with 3 – 4+ years’ experience who’s ready to take on more responsibility and expand their skills across modern front-end development, WordPress and JavaScript frameworks.

About you
You’ll enjoy and excel here if you:

• Have strong foundational knowledge of front-end development and custom WordPress builds
• Enjoy solving complex technical challenges and shaping how solutions are delivered
• Are proactive, curious, and passionate about emerging technologies e.g. React, headless, etc.
• Communicate well with both technical and non-technical stakeholders
• Embrace constructive feedback, both giving and receiving it, to level-up code quality
• Take pride in delivering polished

Key responsibilities

• Build custom WordPress websites using bespoke designs created by our in-house designer team
• Develop clean, scalable front-end code that delivers pixel-perfect results aligned to the approved designs
• Ensure responsive layouts and great user experiences across desktop, tablet and mobile devices
• Test, troubleshoot and resolve bugs to ensure high quality and smooth launches
• Support the ongoing maintenance and enhancement of existing client websites
• Work collaboratively with designers, developers and project managers to plan and deliver work on time and to scope
• Join relevant client conversations to provide technical clarity and confidently explain solutions in plain language
• Follow modern web standards, accessibility principles and security best practice in every build
• Participate in internal code reviews, sharing knowledge and contributing to continuous improvement across the team
• Stay up to date with new technologies, tools and techniques by actively bringing fresh thinking into our projects
• Manage your workload effectively, working independently when needed while proactively communicating progress with the team

Skills & experience
Required

• 3–4+ years in front-end development within a digital agency or commercial WordPress environment
• Strong HTML, CSS and modern JavaScript including responsive design techniques
• Solid WordPress PHP development experience and being able to build and extend custom themes
• Advanced Custom Fields (ACF) experience being confident building structured, scalable components
• Good understanding of the WordPress Block Editor (Gutenberg) and custom field integration
• Strong attention to accessibility, performance and security best practices
• Comfortable with Git version control and browser DevTools
• Confident communicating technical decisions clearly to both internal teams and clients
• Strong problem-solving skills and a proactive mindset toward ownership and delivery

Nice to have

• Experience with modern JavaScript frameworks such as React, Vue or similar
• WooCommerce development experience (setup, customisation and optimisation)
• Familiarity with SCSS/SASS and modern build tools (Webpack, Vite, etc.)
• Understanding of server environments, hosting, caching and deployment workflows
• Experience implementing tracking / analytics to support marketing performance
• Ability to contribute to UX or design discussions e.g. working in Figma

What success looks like

• You ship high-quality builds that are stable, scalable and beautifully matched to design
• Clients feel confident in your technical guidance and enjoy working with you
• You actively contribute to improving development standards and workflow
• Your skills evolve quickly through collaboration and mentorship

What we offer

• 30 days of annual leave from your first day, plus Bank Holidays
• Hybrid and flexible working
• Private healthcare – Including mental health support, therapies and diagnostic
• Development and events contribution – £500 per year towards any additional learning such as online courses, subscriptions or reading materials to help you expand your knowledge
• Gym membership / subsidised parking
• Referral fee – bonus referral for any new starter or client
• Monthly team lunches
• Quarterly team building – from the New Forest water park to crazy golf!
• Dog friendly office
• Quarterly appraisals – which clear objectives, training and development plans and discussions on career progressions
• Pension scheme
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• And more…

For more information and to ensure your details reach the correct person, please email careers@upperdog.co.uk with a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.

Job Types: Full-time, Permanent

Who we are
Upperdog is a digital agency based in the centre of Bournemouth. We are a growing team of digital specialists who live by our motto: work hard and be nice to people. We design and build high-performing websites and take pride in creating great client experiences from the very first conversation right through to delivery and ongoing support.
We’re in an exciting growth phase, and we’re looking for a Mid-weight Designer ready to take creative ownership, push quality standards, and play a key role in shaping how our design offering evolves.

About the role
As a Mid-weight Digital Designer at Upperdog, you’ll play a key role in crafting engaging, user-centred website designs and digital creative with thoughtful layouts, strong visual communication, and design work that supports performance. You’ll bring ideas to life across web, landing pages and campaign assets with attention to detail and consistency throughout the full journey.
You’ll collaborate closely with our senior UX designer, developers and project managers. Contributing to planning conversations, presenting your thinking clearly and helping shape solutions that work beautifully in delivery. We work openly and collaboratively, so you’ll be involved from early concept stages through to QA and optimisation once sites go live.
Our team values continuous improvement, you’ll share ideas, learn from others, and help raise the bar for how we approach visual impact, usability and brand expression across our work.
This is a great role for someone with 2–3+ years’ experience who is ready to step up by taking more creative ownership, strengthening UX thinking and designing projects you can truly be proud of.

About you

You’ll enjoy and excel here if you:

• Have 2 – 3+ years of digital design experience, ideally within an agency
• Love crafting clean, intuitive designs with strong fundamentals in layout, typography and UX
• Are proactive, organised and confident taking responsibility for your own deliverables
• Communicate clearly, whether presenting to clients or collaborating internally
• Want to keep learning and pushing your craft from interactive thinking to content structure
• Have a portfolio showing polished website layouts, digital campaign assets and strong visual storytelling

Key responsibilities

• Design responsive website layouts, landing pages and UI components in Figma
• Create digital campaign assets including PPC and social ads, email templates and marketing creative
• Contribute to UX discovery, content structure, moodboards and creative research
• Work closely with developers to ensure designs are translated accurately and effectively into build
• Participate in client discussions when needed, presenting work clearly and confidently
• Support on QA reviews for projects in build to maintain consistency and polish
• Help populate and structure content within CMS platforms
• Take ownership of quality and uphold visual standards across all deliverables
• Bring fresh ideas, inspiration and current design trends into the team

Skills & experience
Required

• A strong portfolio demonstrating well-crafted digital design work
• Proficiency in Figma (Adobe Creative Suite also beneficial)
• Confident managing your own tasks and priorities
• Strong communication skills and comfortable presenting creative thinking
• Solid understanding of UI and UX best practices
• Experience working in a digital design environment (agency experience preferred)

Nice to have

• Experience working with WordPress CMS
• Knowledge of HTML/CSS or a curiosity about how websites are built
• Experience producing conversion-focused design or CRO experimentation
• Interest in analytics, data-driven design or broader digital strategy
• Copywriting ability to support visual messaging
• Awareness of project commercials such as time, scope and value
• Familiarity with AI-assisted design tools as part of your workflow

What success looks like

• Your design work is delivered to a consistently high standard that is visually aligned, user-friendly and technically executable
• Clients feel informed, supported and excited by the creative direction you lead or contribute to
• Developers are able to translate your designs smoothly into build thanks to clear communication and well-structured files
• You manage your own workload effectively and deliver to agreed timeframes
• You actively contribute to improving visual quality, design process and creative thinking across the team
• You take growing ownership of projects, from early concept through to QA and optimisation post-launch
• You keep learning, embracing feedback and elevating your design craft with every project
• You’re known as a collaborative team player who brings fresh thinking and positive energy to the studio

What we offer

• 30 days of annual leave from your first day, plus Bank Holidays
• Hybrid and flexible working
• Private healthcare – Including mental health support, therapies and diagnostic
• Development and events contribution – £500 per year towards any additional learning such as online courses, subscriptions or reading materials to help you expand your knowledge
• Gym membership / subsidised parking
• Referral fee – bonus referral for any new starter or client
• Monthly team lunches
• Quarterly team building – from the New Forest water park to crazy golf!
• Dog friendly office
• Quarterly appraisals – which clear objectives, training and development plans and discussions on career progressions
• Pension scheme
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach

And more…

For more information and to ensure your details reach the correct person, please email careers@upperdog.co.uk with a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.

Job Types: Full-time, Permanent

Role overview

As a Senior Account Manager, you play a crucial role in the agency’s digital marketing team. Your main responsibility is to oversee a portfolio of client accounts across SEO, PPC and paid social. The role involves devising digital strategies, alongside support from channel specialists, to ensure they deliver successful, measurable results. You will build strong relationships with clients and the team, set the example and drive high-performance. This position includes direct line management, and working closely with the Head of Marketing and Client Services Director on the application of marketing processes and client satisfaction.

Client strategy responsibilities

• Strategise SEO campaigns – including on and off page SEO tactics, technical strategy, KPI reporting. These tasks are completed by Specialists and Executives, your role is briefing the strategy, direction and ensuring the results meet the client brief and KPIs.
• Strategise paid search campaigns – such as Google, Bing, Search, Pmax, Shopping – as above, to brief and oversee delivery against the KPIs.
• Strategise paid social ad campaigns – Facebook, Instagram, LinkedIn, Pinterest, Twitter etc – as above, to brief and oversee delivery against the KPIs.
• Leveraging technical tools to encourage campaign efficiencies e.g. Looker Studio, Shoptimise, Google Shopping integration, GA4 – utilising Specialists to complete the research and inform the process.

Senior support to Account Managers

• Overseeing a portfolio of client accounts that are managed day-to-day by a team of Account Managers. As part of this, maintaining oversight of the delivery and performance of those accounts, and supporting Account Managers as needed with troubleshooting, account performance and recommendations.
• Review upsell quotes shared with you by Account Managers.
• Support Account Managers with the direction of the quarterly/bi-annual review presentations, reviewing these PowerPoints, giving feedback and joining the meeting with the client.
• Driving client retention/contract renewals, upselling other services and maintaining client satisfaction levels.
• Oversee that the correct client tasks and hours have been planned in and assigned to the marketing team in Synergist, and that timely monthly planning is completed by Account Managers, and client time check-ins are taking place.

Senior account management responsibilities

• On larger accounts, maintaining touchpoints with your clients, joining and engaging in meetings – via phone, video or in-person.
• Lead review meetings, including quarterly and contract renewal presentations.
• Providing reports and analysis as required, including producing custom reports. Working with the wider team on the account to create these, by providing a clear brief and objectives for the reporting scope. QAing this before the client receives it.
• Analysing and making recommendations to improve campaign performance.
• Managing client budgets, including underspend and balancing POs vs spend.

Team management, support and training responsibilities

• You will be responsible for directly managing marketing team colleagues which includes 1-1s, progression and training.
• Oversee Account Managers with supporting the implementation team with their daily and weekly list management, and day-to-day task support.

Internal management responsibilities

• Leading daily and weekly team meetings, in rotation with other Senior Account Managers.
• Being prepared, contributing and setting an example to the rest of the Planning team.
• Working closely to support on operational processes to streamline company processes and improving agency efficiencies.

Support responsibilities to senior management

• Providing general management support to the Head of Marketing, Client Services Director and Directors, and working closely with them to leverage key accounts.
• Being the internal holiday/meeting cover for other Senior Account Managers and the Head of Marketing, and supporting/managing the team during absence.

Required Skills & Experience:

• Experience: Minimum of 5 years of experience in digital marketing, with at least 3 years in an Account Management/Director role at an agency.
• Leadership Abilities: Proven experience in managing team members and building a high-performance team.
• Client Services: Exceptional client management skills with the ability to build trust, communicate effectively, and resolve conflicts.
• Analytical Mindset: Strong data-driven approach to decision-making with the ability to interpret and leverage data for campaign optimisation and strategic planning.

• Working Style: Strong organisational and time management skills, proactive and solutions-focused. Comfortable in a fast-paced environment and problem-solving.

Why Join Us?

This role offers an exciting opportunity to be part of a dynamic and growing agency which is 12 years old, working with a talented team and delivering high-impact solutions for a diverse range of clients. We value innovation and accountability and are seeking the perfect candidate to join our team.

What benefits can Upperdog offer you?

• Hybrid and flexible working – working in our Bournemouth office Tuesday and Wednesday, with optional WFH for remainder of the week
• Private healthcare – Including mental health support, therapies and diagnostic
• 30 days of annual leave from your first day, plus Bank Holidays
• Development and events contribution – towards any additional learning such as online courses, subscriptions or reading materials to help you expand your knowledge
• Gym membership / subsidised parking
• Referral fee – bonus referral for any new starter or client
• Monthly team lunches
• Quarterly team building – from the New Forest water park to crazy golf!
• Regular appraisals – which clear objectives, training and development plans
• Pension scheme
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• And more…

Salary: Dependent on the candidate

For more information and to ensure your details reach the correct person, please email careers@upperdog.co.uk with a copy of your CV and an introductory email. You will hear back within 14 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.

Hours: Part-time or full time. This role requires working from our central office in Bournemouth on Tuesdays and Wednesdays.
Location – Bournemouth. Reliably commute or plan to relocate before starting work (required)
Experience: HR experience: 3 years minimum (required)
Work Location: Hybrid remote in Bournemouth, BH2 5BD

Job Purpose: To support the Upperdog team by leading and managing all HR operations, ensuring smooth processes, employee development, and compliance, while fostering a positive workplace environment.

Due to continuous growth, Upperdog is looking for a driven and organised HR Manager to join our team. If after reading this job description it sounds like the ideal role for you, please email us with an introductory email and a copy of your CV. 

Job Summary: As an HR Manager, you will play a key role in driving Upperdog’s HR function, supporting recruitment, onboarding, training, and employee engagement. You’ll be responsible for managing our HR system, overseeing team development plans, and ensuring all HR policies and processes are up-to-date and effective. While HR is the primary focus, the role will also include occasional office management tasks to maintain an organised and welcoming workplace.

Responsibilities

HR Management

• Recruitment, Onboarding and Offboarding:

• • Manage the hiring process, including posting job ads, screening candidates, and onboarding new team members.

• HR System Administration:

• • Use our HR tool (Lattice) to schedule and track 1-1s, monitor objectives, and document performance reviews.
  • Set up notifications for employees and managers to prepare for 1-1s and ensure agendas are shared in advance.
  • Maintain accurate records of employee feedback, training, and progress.
  • Handle general HR administration tasks.

• Training and Development:

• • Create and manage an annual training programme for all team members.
  • Develop a skills matrix and career progression framework for roles (basic/intermediate/advanced).
  • Research and recommend training platforms (e.g., Udemy, eConsultancy, Coursera).
  • Monitor and evaluate training outcomes to ensure continuous development.
  • Collaborate with management to set and manage the annual training budget.

• Policies and Processes:

• • Update and implement HR policies and ensure compliance with employment regulations.
  • Assist managers with salary reviews, utilising performance data and pay rise budgeting tools.
  • Coach and empower line managers on HR practices.
  • Provide HR advice and support to the business/employees across all HR topics including absence management, disciplinaries and grievances.

• Employee Engagement:

• • Oversee 360-degree feedback and collate responses for team evaluations.
  • Support managers in setting team objectives and tracking progress.

Office Management

• Ensure the office remains organised and welcoming for visitors.
• Occasionally support administrative tasks, such as coordinating team events or socials.

Essential skills and experience

• Previous HR experience, ideally within a digital agency or fast-paced environment.
• Proficiency in managing HR tools or systems, such as Lattice, People HR or similar platforms.
• Knowledge of UK employment law and HR compliance practices.
• Strong understanding of recruitment processes, including hiring for creative or technical roles.
• Proven experience in organising and managing training programmes, skills matrixes, or progression frameworks.
• Exceptional organisational and multitasking skills to manage multiple priorities simultaneously.
• Background in managing employee engagement initiatives, such as performance reviews, 1-1s, and team development plans.
• Exposure to compensation reviews, salary benchmarking, and reward strategies.
• Excellent communication skills, both written and verbal, with the ability to work collaboratively with different teams.
• High attention to detail, especially when handling sensitive HR documentation and data.

Personal attributes

• Proactive, self-motivated, and driven to improve HR processes.
• Friendly, professional, and approachable.
• Able to work independently and as part of a team.
• Adaptable and capable of managing multiple priorities.

What benefits can Upperdog offer you?

• 30 days’ holiday plus Bank Holidays.
• Monthly team lunches.
• Quarterly team-building activities.
• Private medical insurance.
• Parking or gym membership contribution.
• Pension scheme.
• A great office location near Bournemouth’s gardens and beach.

Salary: Dependent on candidate experience.

Application Process

First stage interview – A short Teams call to learn more about you and your experience while providing details about the role.

Second stage interview – An in-person interview at Upperdog HQ in Bournemouth, involving a more in-depth discussion and scenario-based questions to understand how you approach and resolve specific HR situations.

For more information and to ensure your details reach the correct person, please email a copy of your CV and an introductory email to careers@upperdog.co.uk. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.

Role Overview

As SEO Manager / Lead, you will set the strategic direction for SEO, lead the SEO team, and ensure SEO is delivered consistently, confidently and commercially across both ongoing SEO retainers and new website builds.You will work closely with Production, Paid Media and Client Services to ensure SEO is integrated early into website discovery and workshops, supports strong launch performance, and transitions smoothly into post-launch retainer strategies where appropriate.

Key ResponsibilitiesSEO Strategy

• Own SEO strategy for our portfolio of retainer clients, ensuring each strategy is appropriate to the client’s size, ambition and commercial goals
• Set clear SEO priorities and roadmaps across ecommerce and lead generation, B2B and B2C
• Regularly review performance and evolve strategies based on data, market changes and algorithm updates
• Ensure SEO retainers deliver clear value and support long-term growth

Website discovery, workshops & launches

• Lead SEO input into website discovery and workshops for new website builds
• Shape site architecture, content structure and SEO foundations during the planning phase
• Ensure SEO best practice is considered throughout the design and build process, not retrofitted post-launch
• Own the SEO launch and post-launch approach, ensuring smooth handover into ongoing optimisation or retainer support

<Team development

• Lead, mentor and develop the SEO team, including technical specialists and SEO executives
• Set clear standards for quality, delivery and ways of working
• Run regular training sessions and SEO team meetings to build confidence, consistency and shared learning
• Support progression, performance and accountability within the team

SEO delivery oversight & quality

• Define how SEO work is delivered across the agency, ensuring consistency and high standards across technical, on-page and content-led SEO
• Oversee technical SEO delivery including audits, migrations and site health, providing direction and escalation support where required
• Work closely with technical SEO specialists to guide decisions around performance, indexing, schema and tracking
• Ensure SEO implementation aligns with agreed strategy and client priorities

Data, tools & reporting

• Set expectations for how SEO tools and data are used across the team
• Ensure effective use of platforms such as Google Search Console, GA4, Looker Studio and third-party SEO tools
• Guide the evolution of SEO reporting to focus on insight, impact and decision-making rather than raw metrics
• Confidently interpret performance and communicate outcomes to clients and internal stakeholders

Tracking, data & measurement ownership

• Define how GA4, Google Search Console and supporting tools are used to inform SEO strategy and client decisions
• Ensure UTM standards are clearly defined and used correctly across website launches, campaigns and content
• Work with technical specialists and production teams to ensure tracking is implemented correctly, without personally owning day-to-day setup
• Maintain confidence around cookies, consent and attribution, ensuring SEO data remains reliable and compliant
• Act as the escalation point when data looks wrong, unclear or misleading, and guide teams toward the right solution

Client leadership & new business

• Act as the senior SEO voice in client conversations, reviews and workshops
• Build trusted relationships with clients through clear thinking and confident communication
• Support new business activity including SEO audits, recommendations and pitch input
• Identify opportunities to grow SEO accounts or transition website clients into ongoing SEO retainers

Innovation & AI

• Stay informed on changes in search, including AI-driven search developments
• Explore where AI and automation can improve SEO workflows, efficiency and insight
• Encourage a culture of curiosity, testing and continuous improvement within the SEO team

What we’re looking for

• Proven experience leading or owning SEO within an agency environment
• Strong understanding of SEO strategy across retainers and website projects
• Comfortable leading SEO sections of workshops, discovery sessions and strategic client conversations
• Experience managing and developing SEO team members
• Confident with SEO tools and data

What benefits can Upperdog offer you?

• Hybrid and flexible working – working in our Bournemouth office Tuesday and Wednesday, with optional WFH for remainder of the week
• Private healthcare – Including mental health support, therapies and diagnostic
• 30 days of annual leave from your first day, plus Bank Holidays
• Development and events contribution – towards any additional learning such as online courses, subscriptions or reading materials to help you expand your knowledge
• Gym membership / subsidised parking
• Referral fee – bonus referral for any new starter or client
• Monthly team lunches
• Quarterly team building – from the New Forest water park to crazy golf!
• Regular appraisals – which clear objectives, training and development plans
• Pension scheme
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• And more…

Salary: Dependent on the candidate

For more information and to ensure your details reach the correct person, please email careers@upperdog.co.uk with a copy of your CV and an introductory email. You will hear back within 14 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.