Our people matter

Job description

Job Purpose: To manage and oversee digital marketing campaigns, incorporating SEO, PPC and/or social media strategies, for your client list.

Due to continuous growth, we’re looking for an experienced Account Manager to join our team. If after reading this job description it sounds like the ideal role for you, please email us with an introductory email and a copy of your CV.

Job Summary
As a Digital Account Manager, you will play a crucial role in the agency digital marketing team, managing your own list of clients. Experience in digital marketing is essential. Your primary responsibility is to manage the delivery of digital marketing campaigns for a list of clients, ensuring they generate successful, measurable results. You’ll have support from Account Executives and Platform Specialists who will help implement the work for your clients.

Responsibilities:

• Plan and manage the rollout of digital campaigns for your client list.
• Be the main day-to-day contact for clients.
• Keep clients updated on activity and lead meetings as required.
• Ensure all activity is aligned with client objectives.
• Analyse and make recommendations to improve campaign performance.
• Provide weekly and monthly reports and analysis as required.
• Work closely with Account Executives and Specialists to ensure your client tasks are planned, delivered on time, and completed to a high standard.

Requirements:

• 1-2+ years’ agency experience, ideally in managing SEO, PPC, and/or paid social campaigns as an implementor or Account Manager. Alternatively, experience in an in-house role or as a freelancer.
• Google Analytics 4 experience.
• Sound Office experience – Excel, PowerPoint, Outlook, Word, Teams.
• Excellent client communication skills, verbal and written.
• Naturally organised with good time management.
• Proactive with great initiative.
• Proofreading skills.
• Excellent spelling and grammar; this is essential.
• A passion for a career in digital marketing.
• Ability to work on your own initiative with high attention to detail.
• Ability to organise and prioritise a busy workload with a flexible approach to tasks.
• Team player.

Desirable Experience:

Experience in SEO, PPC and/or social media is advantageous. Ideal candidates will have plenty of experience in either one or two channels, or good generalised experience across all three.

SEO

• Knowledge of setting up and managing SEO campaigns, including keyword research, metadata creation, and on/off-page SEO tactics.
• Understanding of SEO tools and reporting platforms (e.g., Ahrefs, SEMrush, Moz).

PPC

• Knowledge of setting up Google Ads paid search campaigns, including keyword research, campaign structure, targeting settings, ad creation, and landing page recommendations.
• Knowledge of setting up Google Ads paid campaigns such as Performance Max, Display, Discovery, Shopping.
• Google Ads and Google Analytics certifications.
• Experience in other platforms e.g. Bing Ads, Amazon Ads.

Social media

• Experience in setting up social ad campaigns on Meta, including targeting, audience creation, campaign setup, and ad creation.
• Meta Blueprint Certified.
• Experience in other social networks e.g. LinkedIn Ads, Spotify Ads, and Pinterest Ads.

Other

• Experience with lead gen and ecommerce clients.
• Looker Studio experience.
• Google Tag Manager experience.
• Experience in international markets.
• Experience in leading meetings, pitching, and tenders to potential clients.
• Dog lover!

What benefits can Upperdog offer you?

• 30 days’ holiday plus Bank Holidays
• Flexitime
• Option to WFH 3 days per week Mon/Thurs/Fri. In-office on Tuesdays & Wednesdays
• Monthly team lunches and company updates
• Casual dress code
• Budget towards events and training courses
• Pension scheme
• Parking or gym membership contribution
• Private medical insurance
• Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company.
• And more…

Salary: Dependent on candidate

Application process

First stage interview – this will be a short Teams call to hear a bit about you and your experience and tell you more about the role.

Second stage interview – this will be an in-person interview at Upperdog HQ in Bournemouth, including a short presentation for you to prepare (a brief will be provided) and some more in-depth interview questions.

For more information and to ensure your details reach the correct person, please email a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.

Job Summary: We are seeking a skilled and experienced Paid Media and SEO Executive to join our team. As a Paid Media and SEO Executive, you will be responsible for managing and optimising client paid media campaigns, as well as implementing effective SEO strategies to drive organic traffic and improve search engine rankings. This role requires a minimum of 1 year of relevant experience.

Responsibilities:

• Paid search (PPC):
  • Creating and managing PPC campaigns across primarily Search, with some Performance Max, Shopping and Display
  • Keyword planning and writing ad copy and extensions
  • Managing budgets and bids
  • Optimising campaigns e.g. search query reports, adding negatives
  • Reporting and analysing performance e.g. ensuring a campaign is converting
  • PPC audits and competitor analysis
• SEO:
  • Keyword research; analysing keyword rankings and organic traffic
  • Technical SEO, including link building
  • Local SEO, i.e. Google My Business
  • SEO audits and competitor analysis
• Social ad campaigns (predominantly Facebook ads)
  • Creating audience targeting plans
  • Building campaigns in Facebook Ads Manager
  • Writing ad copy
  • Managing bids and budgets
  • Reporting and analysing performance e.g. ensuring a campaign is converting
  • Facebook pixel and catalogue management
• Reporting – populating and analysing client reports
• Keeping Account Manager’s updated on your activity and attending meetings as required

Requirements:

• Minimum 1 years’ paid search and SEO experience in a digital marketing role. Paid social experience is advantageous but not essential
• Knowledge of Google Analytics 4 and Google Ads
• Excellent spelling and grammar; due to ad copywriting forming a part of the role this is essential
• Excellent communication skills, verbal and written
• Naturally organised with good time management
• Ability to work to your own initiative
• Willing to learn, develop and contribute quickly
• High attention to detail
• Analytical mind; due to weekly reporting forming part of the role
• Ability to organise and prioritise a busy workload with a flexible approach to tasks
• Good problem solver with a can-do attitude
• Food lover! We’ve just started our annual company-wide bake off competition and do monthly team lunches; always scouting for new restaurants to try…

Note: This job description is intended to convey information essential to understanding the scope of the Paid Media and SEO Executive position. It is not intended to be an exhaustive list of skills, efforts, duties, or responsibilities associated with the role. Responsibilities may be subject to change based on organisational needs and priorities.

What would set you apart from other candidates?

• Meta Certification
• SEO certification
• GA4 knowledge and reporting
• Google Ads exam certifications
• Knowledge of other platforms such as Bing Ads, LinkedIn Ads, Spotify Ads and Pinterest Ads
• Google Tag Manager set-up knowledge
• Evidence of previous campaigns and results
• Dog lover!

What benefits can Upperdog offer you?

• Hybrid and flexible working
• Private healthcare – Including mental health support, therapies and diagnostic
• 30 days of annual leave from your first day, plus Bank Holidays
• Development and events contribution – £500 per year towards any additional learning such as online courses, subscriptions or reading materials to help you expand your knowledge
• Gym membership / subsidised parking
• Referral fee – bonus referral for any new starter or client
• Monthly team lunches
• Quarterly team building – from the New Forest water park to crazy golf!
• Dog friendly office
• Quarterly appraisals – which clear objectives, training and development plans and discussions on career progressions
• Pension scheme
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• And more…

Salary: Dependent on candidate

For more information and to ensure your details reach the correct person, please email careers@upperdog.co.uk with a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.