Our people matter
Upperdog is a collection of marketers, developers and designers. We want to meet the thinkers and doers with serious talent.
Work hard and be nice to people
Considering we spend over 33% of our lives at work, it’s pretty important you enjoy it right? We hire people who understand the ethos behind our business 'work hard and be nice to people'.
Celebrating individuality
Each employee is a crucial member of the team, and we will help nurture, develop and finesse your skills and knowledge. We know development can look different to each person, so we'll tailor your role around your own goals.
Werk perks
We like to show gratitude to our staff members. Flexitime, WFH, a dog friendly office and 26 days holiday are to name but a few. Take a peek at our Instagram for the latest celebrations.
Join us
If we have no vacancies available, we will still consider serious applications. Send applications to careers@upperdog.co.uk and tell us a bit about yourself.
To strategize and implement client SEO & PPC campaigns
To implement client paid media campaigns
Digital Account Executive
Posted: 20/09/2021
Closing date:
Please no recruitment agencies
- Location: 2 days in Bournemouth office / 3 days optional WFH
- Job Purpose: To implement client paid media and SEO campaigns
- Please no recruitment agencies.
Who are Upperdog?
Upperdog is a digital marketing agency based in Bournemouth town centre. We’re a team of digital pioneers who live by our motto ‘work hard and be nice to people’! If you want to know more take a look at our website or have a nose on Instagram.
We’re looking for an enthusiastic Account Executive to join our expanding team. If after reading this job description it sounds like the ideal role for you, please email us with an introductory email and a copy of your CV.
So, what does the role involve?
As a Digital Account Executive your main responsibility will be to help implement digital marketing campaigns across a number of client websites, focusing on SEO, social media and PPC tasks. A typical day could include creating a PPC campaign plan, social media content plans and writing engaging SEO blog posts for clients. We are looking for a candidate with some experience, however full training will be given for this role.
Working alongside the marketing team and reporting to the Marketing Director, you will be a team player who is happy rolling your sleeves up with an eagerness to support your colleagues. A passion for digital marketing is vital for this role.
What will you be doing?
- Paid search (PPC):
- Creating and managing PPC campaigns across Search and Shopping
- Writing ad copy
- Managing budgets and bids
- Optimising campaigns e.g. search query reports, adding negatives
- Reporting and analysing performance e.g. ensuring a campaign is converting
- Social ad campaigns (predominantly Facebook ads)
- Creating audience targeting plans
- Building campaigns in Facebook Ads Manager
- Writing ad copy
- Managing bids and budgets
- Reporting and analysing performance e.g. ensuring a campaign is converting
- Facebook pixel and catalogue management
- Social media content creation
- Develop engaging social media content plans
- Monitor, track, analyse and report on performance
- SEO:
- Keyword research and meta data creation
- Web page content creation and blog writing
- Link building
- Analysing keyword rankings and organic traffic volumes
- Google My Business management
- SEO audits and competitor analysis
- Reporting – populating and analysing client reports
- Keeping clients updated on your activity and attending meetings as required
Design skills are not required; all ad creative is produced by a Designer.
What skills & experience do you need to have?
- Minimum 1 years’ paid search, social media or SEO experience in a digital marketing role
- Knowledge of Google Analytics, Google Ads and/or Facebook ads
- Excellent spelling and grammar; due to ad copywriting forming a part of the role this is essential
- Excellent client communication skills, verbal and written
- Naturally organised with good time management
- Ability to work to your own initiative
- Willing to learn, develop and contribute quickly
- High attention to detail
- Analytical mind; due to weekly reporting forming part of the role
- Ability to organise and prioritise a busy workload with a flexible approach to tasks
- Good problem solver with a can-do attitude
- Enjoys a beer on Friday afternoon!
What would set you apart from other candidates?
- Google Ads exam certifications
- Facebook Blueprint Certified
- Knowledge of other platforms such as Bing Ads, LinkedIn Ads, Spotify Ads and Pinterest Ads
- Google Data Studio experience
- Evidence of previous campaigns and results
- Dog lover!
What benefits can Upperdog offer you?
- 26 days’ holiday plus Bank Holidays
- Flexitime
- Option to WFH 3 days per week
- Dog friendly office
- Beer Fridays and monthly team lunches
- Casual dress code
- Quarterly appraisals
- Budget towards events and training courses
- Pension scheme
- Parking or gym membership contribution
- Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!
- Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
- Working in a small company, you can have a big impact. You have immediate access to company directors.
- Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company. This role has the potential to move into a Senior Account Executive Role and then on to an Account Manager.
- And more…
Salary: Dependent on candidate
For more information and to ensure your details reach the correct person, please email careers@upperdog.co.uk with a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.
Digital Marketing Account Manager
Posted: 20/09/2021
Closing date:
Please no recruitment agencies
Title: Digital Marketing Account Manager
Location: 2 days in Bournemouth office / 3 days optional WFH
Job Purpose: To strategize and implement client SEO & PPC campaigns
Who is Upperdog?
Upperdog is a digital marketing agency based in Bournemouth town centre. We’re a team of digital pioneers who live by our motto ‘work hard and be nice to people’! If you want to know more take a look at our website or have a nose on Instagram.
We’re looking for an experienced Account Manager to join our team. If after reading this job description it sounds like the ideal role for you, please email us with an introductory email and a copy of your CV.
So, what does the role involve?
As a Digital Account Manager, you will play a crucial role in the team and manage your own list of clients. Direct digital marketing agency experience in both SEO and PPC is essential. Your main responsibility is to devise digital strategies for a list of clients and ensure they deliver successful, measurable results. You’ll have support from Account Executives who will help to implement the work for your clients, alongside collaborating with other members of the marketing team working in a similar role to you.
Responsibilities:
- Set up SEO campaigns including; keyword research, meta data creation, on and off page SEO tactics (alongside support from an Account Executive)
- Set up paid search campaigns including; keyword research, campaign structure, targeting settings, ad creation, landing page recommendations
- Set up social ad campaigns including; targeting, audience creation, campaign set up, ad creation, landing page recommendations
- Manage and optimise client campaigns
- Be the main day-to-day contact for clients
- Keep clients updated on your activity and attend meetings as required
- Ensure all activity is aligned with client objectives
- Analyse and make recommendations to improve campaign performance
- Manage client ad spend budgets in the range of £1k-20k/month
- Provide weekly and monthly reports and analysis as required
- Stay up to date with industry and platform developments
What skills & experience do you need to have?
- 2+ years’ agency experience in managing successful SEO and PPC campaigns
- Experience working on ecommerce and lead gen digital strategies
- Google Ads, Google Ads Editor and Google Analytics experience
- Facebook Ads experience
- Know how to write effective ad copy within platform guidelines
- Sound Microsoft Excel experience to analyse data and produce charts
- Excellent client communication skills, verbal and written
- Naturally organised with good time management
- Proactive and great initiative
- Proof reading skills
- Excellent spelling and grammar; this is essential
- A passion for a career in digital marketing
- Ability to work on own initiative with a high attention to detail
- Ability to organise and prioritise a busy workload with a flexible approach to tasks
- Team player
- Driving licence (for client meeting attendance)
What would set you apart from other candidates?
- Facebook Blueprint Certified
- Google Ads exam certifications
- Amazon Ads experience
- Knowledge of other platforms such as Bing Ads, LinkedIn Ads, Spotify Ads and Pinterest Ads
- Google Data Studio experience
- Google Tag Manager experience
- Experience in SEO and paid search for other territories outside the UK
- Experience in leading meetings and pitching or tenders to potential clients
- Dog lover!
What benefits can Upperdog offer you?
- 26 days’ holiday plus Bank Holidays
- Flexitime
- Option to WFH 3 days per week
- Dog friendly office
- Beer Fridays and monthly team lunches
- Casual dress code
- Quarterly appraisals
- Budget towards events and training courses
- Pension scheme
- Parking or gym membership contribution
- Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!
- Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
- Working in a small company, you can have a big impact. You have immediate access to company directors.
- Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company.
- And more…
Salary: Dependent on candidate
For more information and to ensure your details reach the correct person, please email careers@upperdog.co.uk with a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.
PPC Specialist
Posted: 20/09/2021
Closing date:
Please no recruitment agencies
Title: PPC Specialist
Location: 2 days in Bournemouth office / 3 days optional WFH
Job Purpose: To implement client paid media campaigns
Who are Upperdog?
Upperdog is a digital marketing agency based in Bournemouth town centre. We’re a team of digital pioneers who live by our motto ‘work hard and be nice to people’! If you want to know more take a look at our website or have a nose on Instagram.
We’re looking for a PPC Specialist to join our expanding team. If after reading this job description it sounds like the ideal role for you, please email us with an introductory email and a copy of your CV.
So, what does the role involve?
As a PPC specialist you’ll be passionate about all things pay-per-click working predominantly on Google Ads and Microsoft Ads campaigns. In this role you’ll be responsible for overhauling underperforming accounts, setting up new PPC accounts and supporting colleagues with their PPC strategies. You’ll be up to date with the latest platform updates and best practice approach, knowing how to run successful campaigns across Search, Shopping, Display and Remarketing.
Working alongside the marketing team and reporting to the Marketing Director, you will be a team player who is happy delving into data with an eagerness to support your colleagues and generate excellent results for clients.
What will you be doing?
- Responsible for the PPC strategic approach the agency takes across client accounts, covering Search, Shopping, Display and Remarketing
- Creating new PPC strategies for clients
- Overhauling inherited PPC accounts to improve performance
- Optimising and managing campaigns
- Monitoring results and provide recommendations and strategies always looking for ways to consistently improve.
- Focus on constant optimisation and expansion to drive growth.
- Liaise with the clients directly regarding PPC and always look to exceed their expectations.
- Work on a range of projects from small SME clients to large, internationally recognised brands.
- Effectively manage a wide range of PPC budgets from £1,000/month to £50,000/month.
What skills & experience do you need to have?
- The most important thing is a genuine passion for PPC with a data led approach.
- 3 + years’ experience in PPC (ideally, within an agency environment) with proven experience in delivering PPC Campaigns and independently managing those campaigns.
- Experience across the board in all aspects of paid media including Google Ads/Bing Search, Shopping, Remarketing and Display.
- Have an analytical approach with excellent data led reporting skills.
- Ability to work to tight deadlines and in a fast-paced agency environment.
- Good problem solver and a great team player with a keen eye for detail.
What would set you apart from other candidates?
- Experience writing scripts and using the latest tools and features to build and manage accounts at scale.
- Google Ads certifications.
- Google Data Studio and Google Tag Manager experience
- SA360 and DV360 experience
- Programmatic experience
- Evidence of previous campaigns and results
- Dog lover!
What benefits can Upperdog offer you?
- 26 days’ holiday plus Bank Holidays
- Flexitime
- Option to WFH 3 days per week
- Dog friendly office
- Beer Fridays and monthly team lunches
- Casual dress code
- Quarterly appraisals
- Budget towards events and training courses
- Pension scheme
- Parking or gym membership contribution
- Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!
- Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
- Working in a small company, you can have a big impact. You have immediate access to company directors.
- Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company.
- And more…
Salary: Dependent on candidate
For more information and to ensure your details reach the correct person, please email careers@upperdog.co.uk with a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.