Paid social agency

Social by nature

It’s one thing recognising the power of social media, but it’s another altogether knowing how to stand out. With our paid social media agency, you can place your brand exactly where it matters.

Paid ads that stop the scroll

With over 5 billion social media users around the world, it’s fair to say the digital market is crowded. So, how do you help your brand to cut through the noise?

On paper, it’s simple: you appear in the right place, at the right time, to the right people. But on the digital screen? For that, you’ll need a paid social media ads agency with a proven reputation for breaking down the data and putting brands in full view.

Find out what Upperdog can do for you today.

12+ years of social media expertise

From Facebook to X, Instagram to Pinterest, LinkedIn to TikTok – our paid social marketing agency has well over a decade of experience in managing and optimising social media ads. So, what do our services look like?

Content creation

Whether your brand is fresh to social media, or you have a portfolio of ads that need a push in the right direction, we do the creative work for you. Our paid social agency will use your vision to build bespoke, results-driven social ads from the ground up.

Social strategy

There’s no one-size-fits-all approach to social media. We’ll identify the best audiences to target, create an optimised full funnel strategy, and advise on budget allocation based on the data and our specialist experience.

Ad management

From interactive catalogue shopping ads to dynamic video and carousel ad formats, our social media marketing agency stays ahead of the curve – with the latest tools like machine learning and AI adding new, untapped value.

Data trendsetters

Our specialists get granular to the finest level, all in the name of driving results.

Which audiences are growing, and which are losing traction? What times of day drive the best results for different products? Which towns are engaged, which aren’t, and where is the best ad placement?

Whatever your KPIs, our paid social agency will create a tailored dashboard to showcase your ad results and give you a true reflection of how your brand is performing.

Your next project

Is your brand waiting to reach the next level? Let’s discuss how we can achieve great things together.

Studio 1, Green Park Gardens,
3 Exeter Park Road
Bournemouth
BH2 5BD

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Our social ads brands putting themselves out there

A full-service digital marketing strategy that covers the whole funnel, attracting new customers and driving repeat sales across PPC, SEO, and paid social.

A paid social campaign strategy to transform brand awareness and deliver sales results on Pinterest, supported by remarketing.

Social media ads FAQs

Have a question about advertising on social media? You’re in good hands. Learn exactly how paid social ads work here.

Social ads are advertisements displayed on social media platforms like Facebook, Instagram, TikTok, and Pinterest. How these ads operate varies between platforms, but they generally target users based on their interests, behaviours, demographics, and interactions on the platform. Social ads can be a great way for businesses to increase engagement, conversions, and brand awareness, as well as for selling products.

Generally speaking, social media ads work by allowing businesses to create and target adverts to specific audiences, using the platform’s data on user behaviour, interests, and demographics. Advertisers set a budget, bid for ad placements, and use various formats to deliver their message. The platforms’ algorithms then optimise ad delivery to achieve the best performance based on the advertiser’s goals.

Ads on social media can be highly effective due to the platform’s extensive user data, which allows for incredibly precise targeting. That said, this effectiveness can vary based on factors like ad quality, targeting accuracy, and campaign objectives, often meaning a specialist paid social ads agency is needed to achieve the best results.

Businesses can run various types of ads on social media, including image ads, video ads, carousel ads, slideshow ads, collection ads, and stories ads. Each format offers unique ways to showcase products or services, engage users, and drive specific actions such as website visits, app installs, or direct purchases.

What’s next?

Bespoke website design? All-in digital marketing? A friendly chat and a cup of tea? Say hello and let’s go from there.

Pretty good, right?

Start a project