Our PPC agency uses advanced strategies to get brands seen online. Every click, every conversion – we make it all count in a way that drives real value to your business while maximising ROI.
As a specialist PPC agency, our team at Upperdog researches your industry, audience, and competitors to create a bespoke strategy built around the opportunities we uncover. After all, the best PPC services are powered by data.
From smart keyword targeting to ongoing performance analysis, we then optimise our campaigns to continuously drive meaningful results – keeping your ads visible, relevant, and competitive.
More often than not, it’s a case of outthinking, not outspending.
Our PPC specialists are backed by years of industry experience, and we are officially recognised as a Google Premier Partner agency – an accolade given to only the top 3% of PPC agencies. Here’s a taster of what our services can provide for you:
We’re always keen on communication. Treat our experts as part of your own in-house PPC services and we’ll deliver seamless data to support your business as if we were sitting right beside you.
As a Google Premier Partner agency, we have insider access to new features and trends that other agencies miss out on. Your PPC campaigns will have the latest ad types, targeting options, and most advanced optimisation techniques.
We prioritise conversion tracking that’s focused on your brand’s unique KPIs. With our bespoke strategies in place, you can sit back, let our PPC company do the work, and we’ll report on the results as they come in.
Audience targeting? Bidding strategy? Impression share? Click-through rate? Dynamic search? Quality score? Cost per acquisition? Our PPC agency has it covered – along with everything else we’ve not mentioned.
Is your brand waiting to reach the next level? Let’s discuss how our PPC agency can help you achieve even greater things.
Studio 1, Green Park Gardens,
3 Exeter Park Road
Bournemouth
BH2 5BD
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
A full-service digital marketing strategy that covers the whole funnel, attracting new customers and driving repeat sales across PPC, SEO, and paid social.
A multi-channel digital strategy to grow online revenue in line with the client’s annual campaign calendar.
Amy
Digital Account ManagerMatt
Senior PPC SpecialistEllie
Head of Marketing & Digital StrategistLizzy
Senior Account ManagerHolly
Digital Account ManagerAngie
Client Services DirectorOana
PPC SpecialistZhara
FounderLiam
Digital Account ManagerMatt
Data AnalystAnnabel
DirectorMatt
Senior Account ManagerLauren
Senior Account ManagerAmy
Digital Account ManagerMatt
Senior PPC SpecialistEllie
Head of Marketing & Digital StrategistLizzy
Senior Account ManagerHolly
Digital Account ManagerAngie
Client Services DirectorOana
PPC SpecialistZhara
FounderLiam
Digital Account ManagerMatt
Data AnalystAnnabel
DirectorMatt
Senior Account ManagerLauren
Senior Account ManagerHave a question about our PPC services? Learn exactly what we mean by PPC here.
In online advertising, PPC stands for pay-per-click. This is a common payment model used to drive traffic to websites. When advertisers use pay-per-click ads, they pay the advertising platform each time their ad is clicked on by a user.
Pay-per-click (PPC) is an advertising model that allows advertisers to place their ads online and drive traffic to their website. PPC is most commonly associated with Google Ads (formerly Google AdWords) but is also used on other large platforms such as Amazon Advertising and Bing (Microsoft Advertising).
PPC (pay-per-click) allows advertisers to pay for more visibility in search engine results, or alternatively on other websites if running a display campaign. Implementing a PPC strategy is effective for websites that aren’t yet ranking organically, or alongside an organic SEO strategy to stay ahead of competition.
When using PPC, advertisers can’t choose exactly where their ad appears, but they can select keywords they want their ad to show for. On Google and other major search engines, ads are subject to an ad auction: an automated process that decides whether ads appear for user search terms. This is why relevant ad copy and an optimised landing page are vital for making PPC work.
Google Ads appear on the Google search engine results page (SERPs) when users search for the product or service you are advertising. This is determined by the keywords you bid on and the automated ad auction. Text ads appear either above or below organic search results.
Advertisers can also choose to show their ads on websites of Google search partners, such as Google Play, Google Shopping, and Google Maps. Another option is to show ads to people as they browse other websites and apps. Text, image, and video ads can all appear on the Google Display Network, including specific Google websites such as Gmail and YouTube.
Bespoke website design? All-in digital marketing? A friendly chat and a cup of tea? Say hello and let’s go from there.
They’re reliable, always suggesting new ideas, and fully immersed in our brand. Our website has amplified our online presence, supported by a national digital strategy that evolves constantly. I highly recommend Upperdog as an agency partner. 
