We use advanced PPC strategies to get brands seen online. Every click, every conversion – we make it all count in a way that drives real value to your business while maximising ROI.
Our campaign success is powered by data.
As your PPC agency, we research your industry, your users, and your competitors to develop an individual strategy focused on the opportunities identified in the numbers.
Not being ones to rest on our laurels, we then take it even further. With frequent analysis and reporting, we innovate on the move, constantly optimising to keep your brand at the head of the pack.
We’re backed by years of industry experience, yet aware enough not to become complacent. Our qualified PPC specialists aim to outthink, not outspend.
We’re keen on communication. Treat our experts as part of your own in-house PPC team and we’ll deliver seamless data to support your business as if we were sitting right beside you.
As a Google Partner, we have insider access to new features and trends that other agencies miss out on. Your PPC campaigns will have the latest ad types, targeting options, and most advanced optimisation techniques.
We prioritise conversion tracking that’s focused on your brand’s unique KPIs. With our bespoke strategies in place, you can sit back, let us do the work, and we’ll report on the results as they come in.
Audience targeting? Bidding strategy? Impression share? Click-through rate? Dynamic search? Quality score? Cost per acquisition? We’ve got it covered – along with everything else we’ve not mentioned.
Is your brand waiting to reach the next level? Let’s discuss how we can achieve great things together.
Studio 1, Green Park Gardens,
3 Exeter Park Road
Bournemouth
BH2 5BD
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A full-service digital marketing strategy that covers the whole funnel, attracting new customers and driving repeat sales across PPC, SEO, and paid social.
A multi-channel digital strategy to grow online revenue in line with the client’s annual campaign calendar.
Amy
Account ManagerMatt
Senior PPC SpecialistAlex
Paid Media & SEO ExecutiveEllie
Head of Marketing & Digital StrategistLizzy
Senior Account ManagerHolly
Account ManagerAngie
Client Services DirectorOana
PPC SpecialistZhara
FounderLiam
Account ManagerMatt
Data AnalystAnnabel
DirectorAlex
Account ManagerMatt
Senior Account ManagerLauren
Senior Account ManagerAmy
Account ManagerMatt
Senior PPC SpecialistAlex
Paid Media & SEO ExecutiveEllie
Head of Marketing & Digital StrategistLizzy
Senior Account ManagerHolly
Account ManagerAngie
Client Services DirectorOana
PPC SpecialistZhara
FounderLiam
Account ManagerMatt
Data AnalystAnnabel
DirectorAlex
Account ManagerMatt
Senior Account ManagerLauren
Senior Account ManagerHave a question on PPC? You’re in good hands. Learn exactly what we mean by PPC here.
In online advertising, PPC stands for pay-per-click. This is a common payment model used to drive traffic to websites. When advertisers use pay-per-click ads, they pay the advertising platform each time their ad is clicked on by a user.
Pay-per-click (PPC) is an advertising model that allows advertisers to place their ads online and drive traffic to their website. PPC is most commonly associated with Google Ads (formerly Google AdWords) but is also used on other large platforms such as Amazon Advertising and Bing (Microsoft Advertising).
PPC (pay-per-click) allows advertisers to pay for more visibility in search engine results, or alternatively on other websites if running a display campaign. Implementing a PPC strategy is effective for websites that aren’t yet ranking organically, or alongside an organic SEO strategy to stay ahead of competition.
When using PPC, advertisers can’t choose exactly where their ad appears, but they can select keywords they want their ad to show for. On Google and other major search engines, ads are subject to an ad auction: an automated process that decides whether ads appear for user search terms. This is why relevant ad copy and an optimised landing page are vital for making PPC work.
Google Ads appear on the Google search engine results page (SERPs) when users search for the product or service you are advertising. This is determined by the keywords you bid on and the automated ad auction. Text ads appear either above or below organic search results.
Advertisers can also choose to show their ads on websites of Google search partners, such as Google Play, Google Shopping, and Google Maps. Another option is to show ads to people as they browse other websites and apps. Text, image, and video ads can all appear on the Google Display Network, including specific Google websites such as Gmail and YouTube.
Bespoke website design? All-in digital marketing? A friendly chat and a cup of tea? Say hello and let’s go from there.
They’re reliable, always suggesting new ideas, and fully immersed in our brand. Our website has amplified our online presence, supported by a national digital strategy that evolves constantly. I highly recommend Upperdog as an agency partner. 
