Capture active searchers with pay per click

Gain instant targeted traffic to your site with PPC advertising

Results focused PPC

As a Google and Bing certified partner, we utilise PPC strategies in many wonderful ways to get your brand seen online. The best part? We can report every impression, click and CPA – giving you valuable data that shows what works. We’re incredibly thorough, structured and organised when it comes to finding the right keywords and audiences, yet creative and innovative with ad copy and optimisation strategies.

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Why choose us

Once we know your objective, we craft the perfect PPC strategy to achieve it. The beauty of our PPC agency is the ability to think on our feet, draw on our experiences in a wide range of industries and hand pick aspects of PPC that will work for you.

What's more, we're obsessed with data. From data mining and analysis, to producing scripts and feeds, we've got it covered.

Bring our agency in-house

Get the best of both worlds with Upperdog and treat our PPC experts like your very own in-house PPC team. We're focused on communication – we want your input and feedback regularly. This starts from the get-go and doesn’t stop; treat us as part of your business and we’ll get the best results.

Forward thinking

The PPC landscape changes all the time. Some would find it exhausting, but it’s what we live for. Your PPC campaigns will always be utilising the latest ad types, new targeting options and optimisation techniques.

Results focused

We prioritise conversion tracking (and can implement it for you) and integrate it within all your digital platforms, so that every effort is focused on the KPIs you’ve set.

Our PPC expertise

We can strategise, implement and manage:

Google Search Campaigns

Instantly achieve a top of page ad spot on Google

Google Shopping Campaigns

Drive sales with visual product listing ads

Microsoft Search Campaigns

Reach untapped opportunities with Microsoft Advertising

Microsoft Shopping Campaigns

Showcase products to an expanded audience

Remarketing and RLSA

Retarget non-convertors on Search and Display

Account builds & overhauls

Overhauling or building accounts from the ground up

Conversion tracking

Ensuring you can track the full user journey for maximum ROI

Attribution modelling

Understanding the role each channel plays in the lead up to a conversion

Budget management

We'll recommend and distribute media spends based on your goals

Bidding strategies

Including manual and automated smart bidding for ultimate cost efficiencies

Scripts & automation

Powering campaigns with live data feeds to react in real-time

Ad copy and extensions

Beautifully written ad copy to entice users

Shopping feed creation & optimisation

Optimising feeds for higher visibility in Shopping and a lower CPA

Cherish the statistics

Our reports are bespoke, as in-depth or top-level as you like, and available in real-time. Transparency from the work we implement to the results we achieve is key.

We analyse results, remove the guesswork and propose strategies powered by data for campaign evolution. Our data experts immerse themselves in Google Analytics, Adobe Analytics, Supermetrics, Google Data Studio and Google Tag Manager.

Let us demonstrate measured success with proven strategies to lower CPA, increase ROI and hit ROAS targets.

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See how we’ve helped brands dominate the digital world