Digital advertising strategy to increase leads and reach untapped audiences
Paid SocialDisplayProgrammaticSpotify
0
86
%
Increase in leads
Leads are up consistently each year since we started working together.
Project Background
BMW Motorrad is a prestigious automotive brand who wanted to develop their online strategy to be more innovative. This included becoming an industry leader in the digital space, reaching new audiences and ultimately increasing lead volumes.
The Solution
Upperdog actioned a multi-platform approach, focusing heavily on paid social. We utilised Facebook lead generation forms, produced comprehensive targeting plans and developed custom audiences for stronger leads. Using Spotify, we reached new untapped audiences with audio ads. BMW Motorrad was the first automotive company to advertise on Pinterest in the UK.
Google search text ad
The Results
As well as increasing leads YoY – meeting the annual lead target by summer – we delivered a significantly lower cost per lead, and the ads reached 6.2m people over the year. BMW Motorrad UK is now recognised as the highest performing digital market globally within the company.
0
86
%
Increase in leads
0
66
%
Of leads were conquest
0
154
%
Increase in campaign traffic
“Upperdog produce an advanced digital advertising strategy every year that includes ways to exceed our KPIs and new ideas to evolve the strategy. The team are efficient, results driven, and passionate about what they do, they work seamlessly with the Motorrad team and our other agencies to meet a shared goal.”Olly Downing, Brand Communications and Partnerships Manager, BMW Motorrad UK