We’d be barking mad to ignore the potential of TikTok ads as a marketing agency. The video-based app has taken the world by storm since its purchase by ByteDance and subsequent rebrand in 2017. Previously known as Musical.ly, TikTok now has over 1 billion active monthly users and was the world’s most downloaded app in 2022.
As with most social platforms, TikTok quickly realised its potential for paid advertising and began rolling out advertising testing in 2020. By 2023, it’s become the go-to platform for brands that want to stay at the forefront of their online presence. It’s been said that on average brands using TikTok ads have seen a 300% increase in brand awareness and a 200% increase in website traffic. You can’t argue with those numbers!
But how do you use TikTok ads? At Upperdog, we’re all about keeping up with the digital space and how we can use platforms like TikTok, Meta, and Google ads to help our clients reach their full potential. In this blog, we’ll discuss some of our best tips on how to advertise on TikTok. This will be part one in a series of blogs for our comprehensive Guide to TikTok Ads.
Why Use TikTok Ads?
Like we’ve mentioned above, brands across the world have already seen huge results from using TikTok ads. But if that’s not enough to convince you, here are some more reasons to consider the video platform for your ad strategy…
While there’s no way to advertise on TikTok for free just yet (although definitely don’t discount organic!), many advertisers are claiming that TikTok is cheaper to run than other platforms such as Meta.
While Meta’s ad costs have increased in the last year, TikTok ads are currently 20 times cheaper per impression, and 3-5 times cheaper overall.
The Reach is Massive – Even Organically
We’ve all seen how incredibly viral TikTok content can be – and advertisements are no exception. With the right audience, the right content, and the right time, TikTok ads have the opportunity to reach millions in a very short timeframe.
With the potential to reach over 880 million people, (18% of the world’s internet-using adults!) it’s a no-brainer for many businesses.
It’s the Fastest Growing Platform for Product Discovery
TikTok is an incredible asset for brand awareness and product discovery. According to TikTok themselves, nearly 15% of product discoveries began on TikTok in 2022 (a 4% increase year on year).
Great for Niche Audiences
The TikTok algorithm is famously, insanely clever. The way this algorithm works is by putting users into categories or batches depending on what they’ve interacted with in the past. For advertisers, this means that the more you can target a specific niche, the better.
Are your users young, female sports players? Or perhaps they’re millennial parents with young children? Or are they recent graduates looking for work? Whatever your target audience, there’s a community for them on TikTok. You just have to know how to find them.
Need Help on How To Use TikTok Ads?
For help for your business on how to advertise on TikTok, get in touch with our friendly team. We have experience creating immersive paid social ads for platforms including TikTok, Meta, and more. Just send us an email at firstname.lastname@example.org or call us on 01202 798820, or find out more about Upperdog on our website.