Your audience is listening

With over 250 million users on ad-supported plans, it’s time your brand found its voice. Switch on the mic with our results-driven Spotify Advertising agency.

An audible strategy for the 21st Century

As modern audiences move away from traditional radio, Spotify has become the world’s primary source for music and podcasts. At Upperdog, our Spotify Ads marketing strategies adapt to these audiences and target them wherever they are: at home, at work, or on the move.

Whether increasing awareness or maximising revenue, we’ll work to your goals, locate your customers, and deliver innovative, engaging ads. The end result? Unparalleled improvement across your brand performance.

Spotify Ads Certified Partners

Our status as a Certified Partner ensures all decisions are backed by comprehensive data and follow the latest trends. We have extensive industry experience to ensure your campaigns are always one step ahead.

Target goal icon.

Targeted engagement

With Spotify providing a rich pool of user data, we target audiences based on demographics, listening habits, genres, and even moods. This ensures your message goes straight to the ears of those who matter to your brand.

Diverse formats

From short, unskippable snippets between songs to sponsored playlists, Spotify presents a range of advertising formats. Your tailored strategy will narrow these down and utilise those that are most suited to your marketing objectives.

Global reach

Spotify boasts a user base that stretches across continents. Whether announcing your brand globally or targeting local communities, our Spotify advertising agency can fine-tune ad campaigns for any business size, budget, and brand goal.

First on the playlist . . .

Getting heard takes more than shouting. A bespoke Spotify Ads marketing strategy is about saying the right thing, at the right time, in the right ears.

Ad creation

From the initial concept to final production, we ensure your audio and video ads resonate with your target audience.

Optimised targeting

We utilise Spotify’s advanced targeting capabilities to deliver your message to the listeners who are most likely to interact.

Performance analysis

Continuous monitoring of your campaign’s performance allows us to react in real-time and ensure maximum ROI.

Podcast ads

With over 18% of British adults listening to podcasts on a weekly basis, our tailored podcast ads take advantage of untapped markets.

Your next project

Is your brand waiting to reach the next level? Let’s discuss how we can achieve great things together.

Studio 1, Green Park Gardens,
3 Exeter Park Road
Bournemouth
BH2 5BD

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Spotify ads FAQs

Have a question about advertising on Spotify? You’re in good hands. Learn how Spotify ads work here.

Ads on Spotify work by allowing businesses to reach listeners through audio, video, and display ads that play during breaks in music and podcasts. Advertisers can target users based on demographics, listening behaviour, and preferences. Spotify offers self-serve options via Spotify Ad Studio and managed services for larger companies.

Spotify ads typically play every 15 minutes for non-premium users, with each ad break consisting of a few ads totalling around 30 seconds to 1 minute. The frequency and length of ads can vary based on the campaign settings and user engagement.

To create ads on Spotify, you can use Spotify Ad Studio, the platform’ self-serve ad creation tool. This enables you to choose your ad format (audio, video, or display), as well as set your target audience, budget, and schedule. You can also upload your own creative assets or use Ad Studio’s tools to produce them. Once that’s done, it’s simply a case of reviewing your ads before submitting them for approval.

While creating ads for Spotify can be a difficult process, one solution is to use a Spotify ads agency. At Upperdog, we not only create ads from scratch but can also help to optimise your campaigns for better performance.

What’s next?

Bespoke website design? All-in digital marketing? A friendly chat and a cup of tea? Say hello and let’s go from there.

Pretty good, right?

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