Reach users in their downtime
Unleash your brand with social media advertising
Slice through the social noise
With over 2.7 billion active monthly users on Facebook alone, we can help you stand out amongst a sea of organic and sponsored posts with our social media advertising services.
Ignite paid social
Social media advertising is a smart way to grow your business and generate leads. With a diverse range of platforms to target all ages, paid social provides a unique and extremely in-depth way of targeting that no other marketing channel can provide.
Data-led social strategy
Using a data-led approach we determine the right audiences and platforms which align with your business objectives. Our finessed audience selection process taps into a world of new opportunities to give you a competitive edge.
Campaign alignment
We seamlessly fit our paid social strategy into your wider digital strategy for a fully integrated campaign. Sometimes this means running seasonal promotion-led campaign bursts, and other times it may be an always-on awareness message to grow brand visibility.
Ad copy and creative
By understanding your objectives and assigning the relevant platforms for your campaign, we select the best ad types for optimum performance. From carousels to video ads, we do it all, including creative design and carefully crafted copy.
Our paid social expertise
We can strategise, implement and manage:
Facebook ads
From Pixels to product catalogues, target Facebook users in their downtime
Instagram ads
Perfect for visual and lifestyle brands looking to attract the right audience
Twitter ads
Stand out in the Twittersphere with promoted tweets, accounts or trends
LinkedIn ads
Place your message in front of key decision makers in a B2B market
Pinterest ads
Promote pins and products to users who are 50% more likely to buy
Tiktok & Snapchat ads
Reach a younger audience with newer social platforms
Social ad account set up & overhauls
We overhaul or build accounts from the ground up
Social advertising audits
We can audit existing social ad campaigns to determine why they're underperforming
Audience targeting research
Developing a strategic plan to reach users based on demographic, interests and behaviours
Facebook Pixel and catalogue management
Setting up and managing Facebook Pixel tracking and catalogue feeds for Shopping ads
Conversion tracking
Ensure you can track the full user journey for maximum ROI
Ad creative
From imagery, carousels to video animations - the options are endless
Ad copy
Beautifully written copy to entice users
Reunite results
Our KPI reports realign results so that you can see a true reflection of paid social performance. Using a data-driven approach we identify audiences which are vibrant and those which have gone sour. We get granular investigating what time of day, town or ad placement is the top converter to drive results forward.
Whether we're monitoring impressions for awareness, clicks for traffic, or reactions for engagement we'll create a real-time tailored dashboard showcasing the results.
FAQs about Social
What is a Promoted Tweet?
Promoted Tweets are tweets that an advertiser puts budget towards to reach a wider audience of users or boost engagement with their current followers. Promoted Ads can be retweeted, liked and replied to just like an organic tweet. However, Promoted Tweets are clearly labelled as ‘Promoted’ for transparency.
Promoted Tweets are tweets that an advertiser puts budget towards to reach a wider audience of users or boost engagement with their current followers. Promoted Ads can be retweeted, liked and replied to just like an organic tweet. However, Promoted Tweets are clearly labelled as ‘Promoted’ for transparency.
How do Facebook Ads work?
Facebook Ads work by targeting users based on their interests and demographics to drive the desired action, e.g. website traffic, app downloads and purchases. The campaign objective you choose helps to get the best possible outcome, whether that is increased brand awareness or sales on your website. Once you’ve determined your audience, objective and budget you can decide where to run your ad. Facebook Ads can run on Facebook, Instagram or apps and websites in their Audience Network.
Facebook Ads can be displayed in a few different ways:
• Photo
• Carousel
• Video
• Slideshow
• Instant Experiences
Once a campaign is running advertisers can A/B test ad creative, test new audiences and measure their performance in Facebook Ad insights.
Facebook Ads work by targeting users based on their interests and demographics to drive the desired action, e.g. website traffic, app downloads and purchases. The campaign objective you choose helps to get the best possible outcome, whether that is increased brand awareness or sales on your website. Once you’ve determined your audience, objective and budget you can decide where to run your ad. Facebook Ads can run on Facebook, Instagram or apps and websites in their Audience Network.
Facebook Ads can be displayed in a few different ways:
• Photo
• Carousel
• Video
• Slideshow
• Instant Experiences
Once a campaign is running advertisers can A/B test ad creative, test new audiences and measure their performance in Facebook Ad insights.
How does the Facebook pixel work?
The Facebook Pixel helps advertisers get the most out of their budget by collecting important data about how users are interacting with their website. It works by placing a code on your website that tracks user interactions and measures conversions. It is also useful for building targeted remarketing audiences for future campaigns. You only have to set up the Facebook pixel once and when the code is installed on your website you can check it’s working on the Events Manager.
The Facebook Pixel helps advertisers get the most out of their budget by collecting important data about how users are interacting with their website. It works by placing a code on your website that tracks user interactions and measures conversions. It is also useful for building targeted remarketing audiences for future campaigns. You only have to set up the Facebook pixel once and when the code is installed on your website you can check it’s working on the Events Manager.
How effective is social media advertising?
Social media advertising is highly effective in helping businesses grow. It connects businesses with their audience to build brand awareness, generate sales and increase website traffic. To run a successful campaign a clear strategy must be in place, along with engaging creative and ad copy that resonates with your audience.
The social media platform you choose will also affect the effectiveness of campaigns. There are several to choose from so it’s important to consider which platform is best for reaching your target audience. If you already have a brand presence online, it’s a good idea to look at which social platforms are already working well organically and starting there.
Social media advertising is highly effective in helping businesses grow. It connects businesses with their audience to build brand awareness, generate sales and increase website traffic. To run a successful campaign a clear strategy must be in place, along with engaging creative and ad copy that resonates with your audience.
The social media platform you choose will also affect the effectiveness of campaigns. There are several to choose from so it’s important to consider which platform is best for reaching your target audience. If you already have a brand presence online, it’s a good idea to look at which social platforms are already working well organically and starting there.
We put the proof in the pudding
See how we’ve helped brands dominate the digital world
