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AI SEO & GEO marketing agency

Be the brand that’s talked about in AI-driven search

The face of search is changing. We help your brand show up in the answers that matter, using AI-focused SEO to keep you visible, relevant, and recommended.

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If you’re not in the answer, you’re invisible

With the rise of AI, search behaviour is quickly evolving. Users are no longer just typing keywords into search engines – they’re asking detailed questions and expecting clear, immediate answers and recommendations from LLM platforms like ChatGPT and Gemini.

Our AI SEO & GEO services combine proven SEO fundamentals with advanced, AI-focused techniques to optimise your content for these new LLM environments. It’s not just about being visible – it’s about being understood, trusted, and recommended when it matters most.

Put simply, we position your brand to stay discoverable and front-of-mind as search continues to evolve.

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How our AI SEO & GEO services work

AI SEO focuses on how your brand is interpreted by AI and LLMs, not just how it ranks in search engines.

Platforms like ChatGPT and Google’s AI Overviews don’t simply list results. They identify trusted sources, analyse content, and generate answers based on what they understand, changing how brands are discovered.

Instead of competing for position, you’re competing to be selected and recommended. AI SEO ensures your brand is structured, signposted, and credible enough to be chosen as part of those answers.

What we cover…

Our AI SEO services are designed to be comprehensive. When you choose us as your digital marketing agency, the services you receive include:

Generative engine optimisation (GEO)

We focus on how AI understands your brand – building the authority, context, and signals that influence whether you’re considered a reliable source in generated responses.

Answer engine optimisation (AEO)

Targeting how answers are delivered, we shape your content into clear, direct formats that AI platforms are more likely to surface in summaries and recommendations.
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AI visibility & mentions tracking

We monitor how your brand appears across individual AI platforms – giving you clear data and insight into where you’re being referenced, how often, and in what context.
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Coverage & topic expansion

We identify the questions, topics, and journeys required for AI platforms to draw answers from your brand, developing strategies to expand content and visibility.

Implementing GEO alongside your wider SEO strategy

A key distinction that many brands miss: GEO doesn’t replace traditional SEO, it builds on it.

AI platforms like ChatGPT and Google Gemini still rely on many of the same signals as search engines, from content quality and authority to technical structure and crawlability. The difference is in how that information is interpreted and presented.

Our approach combines GEO with existing SEO practices. The result is a hybrid strategy that works across both traditional search and LLM platforms, keeping your visibility consistent as search continues to evolve.

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Testimonials

Happy clients,
happy us

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Upperdog has been exceptional in supporting our digital marketing efforts. Their understanding of our strategy and customers was evident from the start. We highly recommend Upperdog for their friendliness, professionalism and sheer level of digital expertise.
Conor JudgeHallmark Care Homes
With every campaign across PPC, social ads and Amazon ads, they take learnings and continually find ways to maximise performance, helping us to achieve our best year in online sales.
Emma TrevettDorwest herbs
Since choosing Upperdog, I have been impressed with the professionalism and competence of the team. I have been particularly impressed with the management of the project – a stark difference from other agencies that we have used previously.
James KershawTradefix Direct
I’m happy to have selected Upperdog to support us on our blog content creation for our brands FELIWAY, ADAPTIL, and ThunderShirt. Their work is qualitative and they respect timelines. They are easy to work with, open-minded, and they listen to our needs.
Eve PouzetCeva
We are delighted with the annual increase in organic traffic, and most importantly, organic revenue driven as a result of the SEO campaign. We have been able to implement a long-term, ROI-focused SEO strategy which is proven to achieve results.
Katie HoweToolstation
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Your next project

Is your brand waiting to be recommended in AI results? Let’s discuss how our AI SEO & GEO marketing agency help you reach the next level.

hello@upperdog.co.uk 01202 798 820

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3 Exeter Park Road
Bournemouth
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Brands we’ve raised to the top

An international SEO strategy to drive organic visibility and sales across multiple brands, both in the UK and around the world.

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A full-service digital marketing strategy that covers the whole funnel, attracting new customers and driving repeat sales across PPC, SEO, and paid social.

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Who we are

AI SEO & GEO FAQs

Have a question about our AI SEO & GEO services? We’ve answered all the most commonly asked questions here.

AI SEO focuses on improving how your brand appears in AI-generated answers, not just traditional search rankings. Platforms like ChatGPT, Google Gemini, and Claude analyse and summarise information, so the goal is to be understood, trusted, and included in those responses.

GEO is the process of optimising how AI platforms interpret your brand. It involves strengthening your authority, refining content structure, and improving the signals that influence whether your business is recognised as a reliable source.

AEO focuses on how your content is structured for AI-generated answers. This includes creating clear, direct responses and using formats that are more likely to be surfaces in summaries, recommendations, and conversational outputs.

Traditional AI focuses on ranking in search engine result pages. AI SEO shares the same foundations, but goes further, aiming to have your brand included directly within generated answers. It’s less about position and more about being selected and referenced.

Yep, absolutely. Though users are increasingly discovering brands through AI, traditional search remains huge – and achieving those top positions in search is still an essential way to boost traffic and visibility.

We measure your website’s crawlability for Large Language Model (LLM) bots, verifying they can access, read, and interpret your content. We also track how often and where your brand is mentioned in AI-generated results, giving a clear picture of how your presence in AI-generated answers is evolving over time.

Both. We refine and restructure your existing content where possible, while also identifying gaps and creating new content to expand your visibility across key topics and queries.

What’s next?

Bespoke website design? All-in digital marketing? A friendly chat and a cup of tea? Say hello and let’s go from there.

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