Brief us

Make every search count

For leading strategies that maximise your return on investment, you need first access to the latest insights in the industry. You need a Google Partner agency with an edge.

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Outthink, don’t outspend

We believe in an innovative approach to the world’s largest PPC advertising platform. From tactical audience research to targeted data mining and analysis, our Google Ads campaigns focus on tailored strategies that harness each brand’s online potential.

Are you concerned your current paid search campaigns aren’t doing enough? We have the tools, knowledge, and experience to take them further.

Discover what our PPC agency can do for you.

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Google Partner

As a Google Partner, we stand amongst the top-performing PPC agencies. This grants us first access to the latest Google Ads insights and beta releases, the benefits of which roll out directly to our clients.

System diversification

We stay ahead of the evolving PPC landscape by investing in the most advanced software. Your Google Search ads will integrate into our systems, ensuring your campaigns gain the maximum possible reach.

Variable budgets

We adapt our ad spend on the move, reacting to trends, performance, and shifts in the market. Your ROI is our priority, whether that investment is a modest trial or an all-out campaign to dominate the market.

Client growth

As measured by year-on-year Google Ads spend growth, we’ve used our expertise with Google Ads management services to grow our existing clients and accelerate their brands.

Begin your search . . .

A winning strategy for paid search doesn’t follow one approach – it follows many. Our paid search marketing agency will craft a tailored plan that evolves around your goals, maximising return where it matters most to your business.

Pay-per-click

Generate immediate sales, create leads, and boost exposure by appearing in key search positions with tactical PPC advertising.

Ad rank

Be seen in the most prominent positions and bring down your CPC (cost-per-click) by optimising your paid search Quality Score.

Keyword bidding

With a focus on data-led keywords that target user intent, we pick out the queries that are most relevant to consumers at the buying stage.

Ad campaigns

Take advantage of different campaign-types for maximum ROI. We fine-tune each strategy based on stats-driven audience data.

Your next project

Is your brand waiting to reach the next level? Let’s discuss how we can achieve great things together.

hello@upperdog.co.uk 01202 798 820

Studio 1, Green Park Gardens,
3 Exeter Park Road
Bournemouth
BH2 5BD

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Testimonials

Happy clients,
happy us

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Upperdog produce an advanced digital advertising strategy every year that includes ways to exceed our KPIs and new ideas to evolve the strategy. The team are efficient, results-driven, and passionate about what they do.
Olly DowningBMW Motorrad
With every campaign across PPC, social ads and Amazon ads, they take learnings and continually find ways to maximise performance, helping us to achieve our best year in online sales.
Emma TrevettDorwest herbs
Since choosing Upperdog, I have been impressed with the professionalism and competence of the team. I have been particularly impressed with the management of the project – a stark difference from other agencies that we have used previously.
James KershawTradefix Direct
Upperdog has been exceptional in supporting our digital marketing efforts. Their understanding of our strategy and customers was evident from the start. We highly recommend Upperdog for their friendliness, professionalism and sheer level of digital expertise.
Conor JudgeHallmark Care Homes
They’re reliable, always suggesting new ideas, and fully immersed in our brand. Our website has amplified our online presence, supported by a national digital strategy that evolves constantly. I highly recommend Upperdog as an agency partner.
Louisa MorganMandarin Stone
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Our PPC campaigns that leave a lasting impression

A complete paid media strategy to drive lead generation and awareness for one of the UK’s leading care home brands.

Website PPC Social Ads

A full-service digital marketing strategy that covers the whole funnel, attracting new customers and driving repeat sales across PPC, SEO, and paid social.

Website SEO PPC Social Ads

Who we are

Google Search Ads FAQs

Have a question about Google Search Ads? You’re in good hands. Learn how responsive search ads work here.

Google Ads generates responsive search ads by combining multiple headlines and descriptions provided by the advertiser. With machine learning, Google Ads tests different combinations of these headlines and descriptions together, determining the most effective ad variations based on user search queries and performance data.

Google Ads allows up to three responsive search ads per ad group. This enables advertisers to test and optimise various ad combinations to improve performance and relevance.

Search partners in Google Ads are third-party websites and search engines that partner with Google to display ads. This network extends the reach of ads beyond Google Search, allowing advertisers to access a broader audience through various online platforms.

What’s next?

Bespoke website design? All-in digital marketing? A friendly chat and a cup of tea? Say hello and let’s go from there.

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