Power your ads with advanced machine-learning. We combine data-led algorithms with real, human psychology for unparalleled results.
Utilising the latest AI-driven software, programmatic advertising enables ambitious, forward-thinking brands to reach their target audience with precision and efficiency.
But machines can’t do everything. Achieving maximum ROI and brand awareness requires specialist expertise.
At Upperdog, we leverage our 10+ years of industry knowledge to refine the automated bidding processes, making real-time adjustments on the move to ensure brands cut through the noise.
Incorporating programmatic display advertising into your marketing strategy can transform the way you communicate with your audience. That means greater exposure, greater awareness, and greater returns.
Programmatic advertising takes advantage of advanced AI algorithms to reach significantly larger audiences than traditional advertising methods.
Machine-learning enables you to target specific demographics, interests, and online behaviours, ensuring you’re visible to those likely to be interested in your brand.
Automate the ad bidding process with advanced data analytics, efficiently minimising wasted spend and maximising ad performance.
Behind the words, we’re a team of dedicated marketing specialists who believe in a blend of hard work and transparency. These are the services we can offer.
Is your brand waiting to reach the next level? Let’s discuss how we can achieve great things together.
Studio 1, Green Park Gardens,
3 Exeter Park Road
Bournemouth
BH2 5BD
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A holistic digital marketing strategy to increase visibility and sales in a competitive market, spanning SEO, PPC, and Meta.
A full multi-channel paid media strategy for lead generation, maximising brand awareness and driving new leads in the UK.
Amy
Digital Account ManagerMatt
Senior PPC SpecialistEllie
Head of Marketing & Digital StrategistLizzy
Senior Account ManagerHolly
Digital Account ManagerAngie
Client Services DirectorOana
PPC SpecialistZhara
FounderLiam
Digital Account ManagerMatt
Data AnalystAnnabel
DirectorMatt
Senior Account ManagerLauren
Senior Account ManagerAmy
Digital Account ManagerMatt
Senior PPC SpecialistEllie
Head of Marketing & Digital StrategistLizzy
Senior Account ManagerHolly
Digital Account ManagerAngie
Client Services DirectorOana
PPC SpecialistZhara
FounderLiam
Digital Account ManagerMatt
Data AnalystAnnabel
DirectorMatt
Senior Account ManagerLauren
Senior Account ManagerHave a question about programmatic display advertising? You’re in good hands. Learn how programmatic ads work here.
Programmatic ads is a term for digital ads that are bought and sold automatically using software and algorithms, allowing for real-time bidding and placement. This process streamlines ad buying, targeting, and optimisation, making it more efficient and data-driven compared to traditional methods.
Programmatic ads work by using automated technology to purchase and place ads in real-time. Advertisers set their target audience and budget, and algorithms handle the bidding process, selecting the best placements across various websites and apps to reach the desired audience efficiently.
The main difference between programmatic and display ads is how they are bought and sold. Programmatic ads use automated, real-time bidding systems to purchase ad space, while traditional display ads are often purchased directly from publishers or though ad networks. Programmatic ads offer greater efficiency, targeting precision, and scalability compared to traditional display ads.
Bespoke website design? All-in digital marketing? A friendly chat and a cup of tea? Say hello and let’s go from there.
They’re reliable, always suggesting new ideas, and fully immersed in our brand. Our website has amplified our online presence, supported by a national digital strategy that evolves constantly. I highly recommend Upperdog as an agency partner. 
