Did somebody say performance enhancing?

Performance Max is Google’s AI-driven campaign type that allows for real-time bidding optimised for your conversions.

Leading the way on Google Ads

As Google’s newest campaign-type, Performance Max uses advanced machine-learning to analyse data on the move. We then narrow down the most valuable conversion goals, exclude negative audiences, and fine-tune your assets – all in the name of maximising your return on ad spend.

With PMax promising to increase online leads and conversions across all Google platforms, it pays to stand at the forefront of new advances. Our Performance Max agency has the knowledge and expertise to put you where it matters.

Google Partner Agency

Our status as Google Partners gives us first access to the latest Google Ads insights and beta releases. This enables us to understand the inner workings of Performance Max and how to tailor metrics to achieve specific goals.

New audiences

With Performance Max providing real-time data on shopper intent and preferences, we can discover new audience segments that are relevant to your brand. We can then deliver your ads in front of more buyers than ever.

Custom strategies

PMax ‘experiments’ enable us to analyse how a Performance Max campaign will affect conversions and conversion value on your existing ads. We then use this data to optimise across your whole Google Ads account.

Keyword exclusions

We add keyword exclusions to mark unwanted queries across your PMax campaigns. This enables us to filter out irrelevant and non-profitable audiences, ensuring your ads only reach those who are likely to buy.

A winning strategy . . .

While Performance Max thrives on AI-driven learning, the best results require human input. Our PPC ad agency just happens to be home to some of the best strategists in the industry.

Product feeds

We optimise data feeds for Google Merchant Centre, tailoring attributes from MPN/SKU, product category, custom labels, and more.

Live diagnostics

Diagnose issues within PMax Campaigns to see where they’re being held back and how they can be tweaked to deliver results.

Higher ROAS

Make every penny count by only serving ads that will attract users with the highest purchase intent or desire to enquire.

Adaptable budgets

Assess potential value in differing budgets, comparing the benefits of extended reach across multiple networks to your return on ad spend.

Your next project

Is your brand waiting to reach the next level? Let’s discuss how we can achieve great things together.

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Our PPC campaigns that leave a lasting impression

A multi-channel digital strategy to grow online revenue in line with the client’s annual campaign calendar.

A full multi-channel paid media strategy for lead generation, maximising brand awareness and driving new leads in the UK.

Performance Max FAQs

Have a question about Performance Max? You’re in good hands. Learn exactly what we mean by PMax here.

Performance Max is a goal-based campaign type in Google Ads that uses automation and machine learning to optimise ad performance for specific goals, such as conversions or sales. This type of campaign is ideal for advertisers who want to maximise their reach and achieve comprehensive coverage across all of Google’s advertising channels from a single campaign.

Performance Max works by utilising machine learning to automatically optimise bids, targeting, and ad placements based on the advertiser’s specified goals. It combines various assets (text, images, and videos) to create the best-performing ads and uses real-time data to improve campaign performance.

Performance Max ads can show across all of Google’s advertising channels, including Google Search, Display Network, YouTube, Discover, Gmail, and Google Maps, ensuring a wide reach and comprehensive audience coverage.

What’s next?

Bespoke website design? All-in digital marketing? A friendly chat and a cup of tea? Say hello and let’s go from there.

Pretty good, right?

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