Pride of place in Google’s shop window

While you could throw money at your listings and hope for sales, we prefer a smarter approach to Google Shopping Ads.

The first product your audience sees

With Shopping Ads appearing at the very top of search results, this is your first – and best – opportunity to get your products noticed. So, let’s make the most of it.

As a leading Shopping Ads agency, we’ll engineer a strategy unique to your products, brand, and goals.

From in-depth market analysis to keyword research and account management, discover what Upperdog can do for your ecommerce store.

Google Partner Agency

As a Google Partner, we have first access to the latest insights from Google Ads. Combine this with our PPC agency expertise and we can do what it takes to accelerate performance.

Generating sales

While each campaign has its own goals, our underlying focus is to display your ads where they can drive the most sales. We analyse budgets, conduct extensive research, and exclude negative search terms to target audiences with the highest potential.

Ad optimisation

Having your ad appear in results is one thing, but converting those chances into transactions is another. Our PPC experts are adept at tuning product listings, enhancing images, and tailoring bids to make an instant yet lasting impression.

Extended reach

Your Shopping Ads’ influence doesn’t have to end with Google. With our PPC agency’s strategic approach to retargeting, even the customers who don’t buy can be won back to convert.

Your ecommerce potential

Whether your ecommerce store is just starting out or is already established, there’s room to achieve more. We break down every component of your ad campaigns to do just that.

Smart bidding

We test and review smart bidding strategies on the move, optimising our approach until we hit your target ROAS or conversion goal.

Custom goals

Whether generating leads, boosting exposure, or targeting maximum revenue, each campaign is tailored around what you want it to achieve.

Feed optimisation

Refining and improving the product data feed submitted to Google Merchant Centre ensures we can continually enhance ad visibility.

Campaign priority

Increase bids for best-sellers when running multiple campaigns, or switch products at strategic times to capitalise on evolving markets.

Your next project

Is your brand waiting to reach the next level? Let’s discuss how we can achieve great things together.

Studio 1, Green Park Gardens,
3 Exeter Park Road
Bournemouth
BH2 5BD

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Our PPC campaigns that leave a lasting impression

A holistic digital marketing strategy to increase visibility and sales in a competitive market, spanning SEO, PPC, and Meta.

Full service digital marketing for ecommerce, boosting brand awareness and generating sales instore and online.

Google Shopping Ads FAQs

Have a question about Google Shopping Ads? You’re in good hands. Learn how shopping ads work here.

Google Shopping Ads showcase products with images, prices, and store names in online search results. This is done by advertisers submitting product data via Google Merchant Center and creating campaigns in Google Ads. When users search for relevant terms, Google matches their queries with the product data, displaying the ads in a prominent position.

When it comes to optimising Google Shopping Ads, it’s important to ensure the product data is accurate and detailed, you’re using high-quality images, setting competitive bids, and utilising negative keywords. It also helps to regularly monitor and adjust your campaign based on performance metrics to enhance targeting and return on investment (ROI).

Knowing how to leverage this data for the best returns can be a daunting and complicated process, which is why many businesses use specialist Shopping Ads agencies to manage and optimise their ads for them.

Google Shopping Ads might not show due to issues such as disapproved products, low bids, budget constraints, poor product data quality, or targeting settings. Knowing how to manage your Merchant Center account and product feed to ensure they’re error-free is important for maintaining visibility, while adjusting your bids and budget will also affect how ads are seen.

What’s next?

Bespoke website design? All-in digital marketing? A friendly chat and a cup of tea? Say hello and let’s go from there.

Pretty good, right?

Start a project