Appear where it matters with Amazon Advertising

With nearly 200 million worldwide visitors each month it’s no surprise that 50% of global product searches originate on Amazon. Our Amazon Ads agency can place your products directly in front of these customers – right at the buying stage.

Strategic Amazon Advertising

Having an innovative product isn’t enough. For your product to stand out on the world’s largest ecommerce search engine, you need strategy.

From tactical keyword research to sales-focused product listings, we’re used to achieving Amazon domination at scale. As an Amazon Ads Partner, we know where the ACOS sweet spot is and adapt quickly in evolving markets – all in the name of maximum ROI.

Stop waiting for consumers to discover you. Put yourself in their path.

Our Amazon expertise

We’ve worked with brands globally on Amazon and can do it all, whether it’s Sponsored Brand ads, Sponsored Product ads, or Display campaigns. We know what’s needed to make a product stand out and have demonstrable results to prove it.

Set your goals

We kickstart every Amazon advertising strategy by identifying the objectives that matter to your brand. That could be targeting CPA, ACOS, or ROI percentage figures. We’ll produce a strategy tailored to you, deciding what balance of sponsored products, brands, and display ads will achieve results.

Seamless inventories

Whether you need support building your inventory from scratch, or an audit on current listings, we’ll ensure your products are optimised and ready for Amazon ads. From there we pinpoint campaign opportunities by getting your products in Amazon’s all-important buy-box.

Targeting options

We’ll explore targeting options, from bidding on keywords to showing ads next to competitor products. This is tested with a mixture of manual and automated bidding, combined with our insider knowledge, to find the perfect combination and trigger an influx of orders.

Your next project

Is your brand waiting to reach the next level? Let’s discuss how we can achieve great things together.

Studio 1, Green Park Gardens,
3 Exeter Park Road
Bournemouth
BH2 5BD

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Our PPC campaigns that leave a lasting impression

A multi-channel digital strategy to grow online revenue in line with the client’s annual campaign calendar.

Full service digital marketing for ecommerce, boosting brand awareness and generating sales instore and online.

Amazon Ads FAQs

Have a question about Amazon Advertising? You’re in good hands. Learn exactly how Amazon Ads work here.

Amazon Advertising is a type of pay-per-click (PPC) advertising service for products on Amazon. This follows a very similar model to Google Ads, where advertisers pay a fee each time their ad is clicked by a user, even if the product doesn’t sell. These ads appear in search results and product pages, helping sellers increase visibility and drive sales for their products.

Amazon Ads work by allowing advertisers to bid on keywords relevant to their products. When a shopper searches for these keywords, Amazon displays the winning ads from the bidding auction. Advertisers are only charged when a user clicks on their ad, making it a cost-effective way to drive traffic and sales.

Amazon Ads can be monitored using Amazon’s dashboard and reports to track key metrics such as impressions, clicks, cost-per-click (CPC), average cost of sale (ACOS), click-through rate (CTR), and sales. Regularly reviewing these metrics helps advertisers to understand ad performance, optimise bids, adjust targeting, and improve overall campaign effectiveness. While this can be tricky, many sellers use an Amazon PPC agency to handle their ads for them, relying on their expertise and specialist insight to deliver results.

Your Amazon Ads may not be working due to factors such as low bids, poor keyword selection, unoptimised product listings, insufficient budget, or irrelevant ad targeting. To improve performance, it’s important to ensure your keywords are relevant, your product listings are optimised with high-quality images and descriptions, and your bids and budget are competitive.

What’s next?

Bespoke website design? All-in digital marketing? A friendly chat and a cup of tea? Say hello and let’s go from there.

Pretty good, right?

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