Gain instant targeted traffic to your site with PPC advertising on Google search
What is pay per click (PPC) marketing?
Pay per click marketing means you only pay when a user clicks on your ad. Any views (known as impressions) are free – but if someone clicks on the ad then you will be charged.
The fee for each click is dependent on how competitive the keyword is.
As the king of search engines, advertising on Google’s ad platform, Google ads (previously known as AdWords), is a no-brainer. Reach users directly looking for your products or services with text, shopping, and mobile ads. Then dynamically remarket to them on the Google Display Network based on their activity!
Granted Google is the largest UK search engine, but you could be missing a trick by excluding Bing Ads from your PPC advertising campaign. Bing as a search engine is less competitive meaning the cost-per-clicks are typically cheaper than on Google.
Our PPC services include
We can plan your PPC strategy including keyword research, demographic research (if relevant), landing page optimisation, ad creation and campaign launch.
Already have a PPC account? We can audit your existing setup, identify areas for improvements and produce a list of recommendations.
Monthly management of your PPC campaign to ensure ads are delivering effectively and meeting objectives
Based on the findings from the PPC audit your account may need an overhaul rather than starting again from scratch.
Diversify your PPC strategy
There are multiple ad options to choose from – knowing which ones are right for your business is key to our service as a PPC agency. Ad options include:
Google search text ad
Text advert that shows on the Google search result pages
Product listing ad
Shopping ad that shows on Google search, with product image and price
Ad targeted to users on mobile devices
Ad shown on the display network which can be a text, image or video ad
Shown to users who have visited but not converted on your site
Trusted Google Partner
As a Google Partner we have qualified accredited Google Ads individuals who specialise in PPC management. Our team are experts in search, display, mobile, shopping and remarketing.
Our PPC services
We offer both PPC setup and ongoing PPC management services to our clients and can work with small or large budgets so please get in touch to see how we can help.
Get in touch:
01202 798 820 - firstname.lastname@example.org
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