Capture active searchers with pay per click

Gain instant targeted traffic to your site with PPC advertising

Results focused PPC

As a Google and Bing certified partner, we utilise PPC strategies in many wonderful ways to get your brand seen online. The best part? We can report every impression, click and CPA – giving you valuable data that shows what works. We’re incredibly thorough, structured and organised when it comes to finding the right keywords and audiences, yet creative and innovative with ad copy and optimisation strategies.

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Why choose us

Once we know your objective, we craft the perfect PPC strategy to achieve it. The beauty of our PPC agency is the ability to think on our feet, draw on our experiences in a wide range of industries and hand pick aspects of PPC that will work for you.

What's more, we're obsessed with data. From data mining and analysis, to producing scripts and feeds, we've got it covered.

Bring our agency in-house

Get the best of both worlds with Upperdog and treat our PPC experts like your very own in-house PPC team. We're focused on communication – we want your input and feedback regularly. This starts from the get-go and doesn’t stop; treat us as part of your business and we’ll get the best results.

Forward thinking

The PPC landscape changes all the time. Some would find it exhausting, but it’s what we live for. Your PPC campaigns will always be utilising the latest ad types, new targeting options and optimisation techniques.

Results focused

We prioritise conversion tracking (and can implement it for you) and integrate it within all your digital platforms, so that every effort is focused on the KPIs you’ve set.

Our PPC expertise

We can strategise, implement and manage:

Google Search Campaigns

Instantly achieve a top of page ad spot on Google

Google Shopping Campaigns

Drive sales with visual product listing ads

Microsoft Search Campaigns

Reach untapped opportunities with Microsoft Advertising

Microsoft Shopping Campaigns

Showcase products to an expanded audience

Remarketing and RLSA

Retarget non-convertors on Search and Display

Account builds & overhauls

Overhauling or building accounts from the ground up

Conversion tracking

Ensuring you can track the full user journey for maximum ROI

Attribution modelling

Understanding the role each channel plays in the lead up to a conversion

Budget management

We'll recommend and distribute media spends based on your goals

Bidding strategies

Including manual and automated smart bidding for ultimate cost efficiencies

Scripts & automation

Powering campaigns with live data feeds to react in real-time

Ad copy and extensions

Beautifully written ad copy to entice users

Shopping feed creation & optimisation

Optimising feeds for higher visibility in Shopping and a lower CPA

Cherish the statistics

Our reports are bespoke, as in-depth or top-level as you like, and available in real-time. Transparency from the work we implement to the results we achieve is key.

We analyse results, remove the guesswork and propose strategies powered by data for campaign evolution. Our data experts immerse themselves in Google Analytics, Adobe Analytics, Supermetrics, Google Data Studio and Google Tag Manager.

Let us demonstrate measured success with proven strategies to lower CPA, increase ROI and hit ROAS targets.

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FAQs about PPC

What does PPC stand for?

PPC in online advertising stands for pay-per-click, a common payment model used to drive traffic to websites. When advertisers use pay-per-click ads, they pay the advertising platform each time their ad is clicked.

PPC in online advertising stands for pay-per-click, a common payment model used to drive traffic to websites. When advertisers use pay-per-click ads, they pay the advertising platform each time their ad is clicked.

What are PPC campaigns?

Pay-per-click (PPC) is an advertising model that allows advertisers to place their ads online and drive traffic to their website. PPC is most commonly associated with Google Ads (previously known as Google AdWords) but is also used on other large platforms such as Amazon Advertising and Bing (Microsoft Advertising).

Pay-per-click (PPC) is an advertising model that allows advertisers to place their ads online and drive traffic to their website. PPC is most commonly associated with Google Ads (previously known as Google AdWords) but is also used on other large platforms such as Amazon Advertising and Bing (Microsoft Advertising).

How does PPC work?

PPC (pay-per-click) works by allowing advertisers to pay for more visibility in the search engine results, or on another website if they are running a display campaign. Implementing a PPC strategy is effective for websites that aren’t yet ranking organically or alongside an organic SEO strategy to stay ahead of the competition.

When an advertiser uses PPC they don’t get to choose where their ad appears, but they can pick on keywords they want their ad to show for. On Google and other major search engines, ads are subject to their ad auction, an automated process that decides whether or not ads show for user search terms. This is why relevant ad copy and an optimised landing page is vital for making PPC work.

PPC (pay-per-click) works by allowing advertisers to pay for more visibility in the search engine results, or on another website if they are running a display campaign. Implementing a PPC strategy is effective for websites that aren’t yet ranking organically or alongside an organic SEO strategy to stay ahead of the competition.

When an advertiser uses PPC they don’t get to choose where their ad appears, but they can pick on keywords they want their ad to show for. On Google and other major search engines, ads are subject to their ad auction, an automated process that decides whether or not ads show for user search terms. This is why relevant ad copy and an optimised landing page is vital for making PPC work.

Where do Google Ads appear?

Google Ads appear on the Google search engine results page (also known as SERPs) when users look for the product or service you are advertising. This is determined based on the keywords you choose to bid on and the automated ad auction. Text ads appear either above or below organic search results.

Advertisers can also choose to show their ads on websites of Google search partners, such as Google Play, Google Shopping and Google Maps. Another option is to show ads to people as they browse on other websites and apps. Text, image and video ads can all appear on the Google Display Network, including specific Google websites such as Gmail and YouTube.

Google Ads appear on the Google search engine results page (also known as SERPs) when users look for the product or service you are advertising. This is determined based on the keywords you choose to bid on and the automated ad auction. Text ads appear either above or below organic search results.

Advertisers can also choose to show their ads on websites of Google search partners, such as Google Play, Google Shopping and Google Maps. Another option is to show ads to people as they browse on other websites and apps. Text, image and video ads can all appear on the Google Display Network, including specific Google websites such as Gmail and YouTube.

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