Tradefix Direct screw set.
Tradefix Direct screw set.

Tradefix Direct

A holistic digital marketing strategy to increase visibility and sales in a competitive market, spanning SEO, PPC, and Meta.

Client

Tradefix Direct

Website

tradefixdirect.com

Industry

Trade tool supplier

Objective

Revenue & profitability

Tradefix Direct is a supplier of specialist fixings and fastenings products in the UK.

They wanted the full marketing suite: advanced PPC campaigns, ads on Meta and Paid Social, and the pièce de résistance, a whole new custom website built with a comprehensive SEO strategy in mind to optimise against a multi-faceted navigation.

Our extensive PPC campaigns have aimed at maximising profitability, including a Best Sellers campaign to push high-priority products.

23 %
increase in conversion rate

Delivering across the board

The combined efforts of our mixed-channel marketing strategy and custom website have led to extensive improvements year-on-year, not least of all in overall conversion rate. This has meant greater revenue and business growth and has created one (very) happy client.

We implemented an advanced SEO vs PPC cannibalisation script to ensure the client’s paid ads wouldn’t take traffic away from their organic search results.

The results

Making an impact

33 %

Increase in web orders

With each marketing channel delivering measurable results, total sales soared to an all-time high.

34 %

Uplift in revenue

Targeting bulk orders and priority products, whilst optimising against margin, the AOV has remained impressive and ensured consistent profitability.

31 %

More purchases from PPC

Performance Max, new CSS, and an innovative Google Ads strategy have made PPC one of our highest-performing channels.

Since choosing Upperdog, I have been impressed with the professionalism and competence of the team. It is clear that all staff members are motivated and passionate about delivering a high-quality service. I have been particularly impressed with the management of the project – a stark difference from other agencies that we have used previously.

James Kershaw

Digital Marketing Operations Manager

Design Marketing

Pretty good, right?

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