Toolstation
An impactful ecommerce SEO strategy to grow organic visibility and sales for a product range in the tens of thousands.
Toolstation
toolstation.co.uk
Trade tool supplier
Traffic & revenue
Toolstation is a UK trade tools supplier with over 275 branches.
With an ever-expanding website and exhaustive product range, they required a powerful, results-focused ecommerce SEO strategy to generate organic traffic at scale.
Local SEO formed a key part of the organic strategy, ensuring Toolstation branches appear in top positions of SERPs for local customers.
Proving that search results matter
Following technical and on-page SEO audits, our marketing specialists deployed a comprehensive strategy with keyword-optimised content, meta data, and a detailed link building project. This resulted in significant improvements in organic performance and profitability.
Making an impact
30 %
Organic traffic
With impressive year-on-year improvement, the SEO project successfully generated increased traffic from both DIYers and trade.
19 %
Organic conversion rate
Through strategic SEO optimisation of key products and pages, we’ve converted extra traffic at a higher rate.
48 %
Organic revenue
Our combined ecommerce SEO efforts have enabled the client to achieve their main underlying goal: delivering meaningful revenue.
We are delighted with the annual increase in organic traffic, and most importantly, organic revenue driven as a result of the SEO campaign. By working with Upperdog to closely monitor the search marketplace and our organic visibility, we have been able to implement a long-term, ROI-focused SEO strategy which is proven to achieve results.
Katie Howe
Senior Digital Marketing Manager
