Snapdragon Sound
An international Paid Media campaign to raise awareness for the ultimate Snapdragon Sound experience.
Snapdragon Sound
aptx.com/snapdragon-sound
Audio technology
Brand awareness
Snapdragon Sound technology provides listeners with the very best in audio experiences.
Their premium, true-to-life audio required a diverse marketing strategy to showcase their brand on the international stage. A combination of European paid search, remarketing, and display campaigns delivered the results.
Ads were optimised for formats users engaged with best, with video ads serving on placements such as Katy Perry’s YouTube.
Attracting users around the world
By raising awareness with audiences in specific sectors – including music, fitness, gaming, and commuters – we were able to grow the brand’s identity with those customers with highest intent.
All ads were designed in-house, both static and animated, and were rolled out in strategic phases to reduce ad fatigue.
Making an impact
8 %
Click-through rate with Search Ads
Intelligent targeting enabled our Search Ads to deliver an impressive CTR, well above the 2% industry benchmark.
£0.14
Cost-per-click on Instagram
Our Instagram ads served as a highly effective tool for generating awareness with minimal spend.
31 %
View rate on YouTube video ads
We ran skippable, in-stream ads that generated more than double the average viewing time, with users then remaining on site.
