Roger Oates
A paid social campaign strategy to transform brand awareness and deliver sales results on Pinterest, supported by remarketing.
Roger Oates Design
rogeroates.com
Luxury interior goods
Brand awareness
Roger Oates is a leader in woven textures and the artisan heritage of rug and runner design.
They required an awareness and conversion campaign to put their brand in the spotlight, generating leads and encouraging sales through one of paid social’s more innovative channels: Pinterest.
Reaching the right audiences at the right time
Combining beautiful creatives and a bespoke product catalogue feed, our strategy utilised Pinterest’s extensive ad features to deliver a rapid, high-reach campaign.
The full suite of Pinterest ad types includes promoted pins, product carousels, and custom collections.
Making an impact
529 %
Increase in Pinterest profile views
The Roger Oates profile experienced an unprecedented uplift in traffic, generating significant brand awareness in the process.
1.3 %
Click-through rate
Well above the Pinterest industry benchmark of 0.55%, our paid social experts fully utilised their skills to deliver an exceptional CTR.
£29
Low CPA
The Pinterest campaigns achieved an impressively low CPA in relation to the client’s product purchase prices.
