Primera Sports
Full service digital marketing for ecommerce, boosting brand awareness and generating sales instore and online.
Primera Sports
primera-sports.com
Specialist bicycle store
Sales
Primera Sports is the leading specialist for cycling products on the south coast of England.
With three well-established stores, they required a digital marketing strategy to translate their physical successes into a dominant online presence. The full-service strategy incorporated PPC, SEO, and paid social ads to take the brand to the next level.
Having introduced dynamic scripting to support with the client’s Google Shopping campaigns, we’ve seen huge improvements in brand visibility, conversion value, and generated online web conversions.
Within just one year
The combined effect of our digital strategies across PPC, SEO, and paid social have delivered an unprecedented uplift in sales, transforming the client into an ecommerce trailblazer.
In the past 6 months, our Brand Awareness and Remarketing campaigns across Instagram and Facebook have delivered a ROAS of 1,196%.
Making an impact
40 %
Increase in conversion value
Our campaigns on Performance Max have seen a progressive uplift across all key metrics, contributing to greater client profitability.
849 %
Improvement in ROAS
Our combined PPC campaigns cover Google Shopping, Google Search, and Performance Max, and have consistently exceeded targets and delivered significant revenue.
1 st
Page of SERPs for national brands
With a strategy based around on and off-page SEO, Primera Sports now ranks organically in top positions for brands including Pinarello, Merida, and Haibike.
