

London Basin Company
A bespoke international ecommerce website with a focus on stunning product visuals and design.
London Basin Company
londonbasincompany.com
8 months
Home improvements
London Basin Company create exquisite, one-of-a-kind bathroom products that ship worldwide.
With a global reputation for iconic interior design, they required a website that would inspire online transactions, handle international stock locations, and switch seamlessly between payment systems and currencies.



Contemporary visuals
Projecting a lifestyle just as much as their luxury basins, an important factor was producing a visual experience that would captivate users. Drawing from the latest design trends, we created a range of custom, interactive WordPress blocks to showcase products and highlight key features.



Worldwide shopping
Another essential consideration was how the website could adapt for international customers. Solutions included compatibility for multiple stock locations with international shipping, a currency switcher, and even a US-specific version of the site.




Product inspiration
With customer behaviour inspired by interior photography and visual trends, we designed a custom ‘shop the look’ functionality complete with curated product bundle options. This proactively encourages users to consider wider purchases beyond single categories or items.