Hallmark Care Homes – Web Development

A complete website build with advanced CRM integration, stringent security requirements, and a fully flexible CMS.

Client

Hallmark Care Homes

Website

hallmarkcarehomes.co.uk

Timeframe

12 months

Industry

Luxury care homes

Hallmark Care Homes set the golden standard for luxury care services throughout the UK.

As a national leader in their field, Hallmark Care Homes required a premium website that could handle the unique requirements of the care sector while engaging their target market and facilitating a comprehensive marketing strategy.

Sherpa integration

A key factor was designing a website that could fully utilise Sherpa, the client’s existing CRM. This enables the new site to provide precision source tracking, in turn delivering valuable data insights that feed directly into the client’s PPC and SEO marketing strategies.

Cyber security

Another priority was delivering a CMS platform that would conform to stringent security and data protection regulations, yet still retain an accessible, user-friendly interface. This enabled the client to focus on other priorities while Upperdog provided a low-risk solution.

WordPress block editor

We built the CMS with comprehensive block editor functionality, enabling the client to add, remove, and edit pages with ease. Each element is controllable, while the client’s distinctive branding automatically integrates into the custom block designs.

Upperdog has been exceptional in supporting our digital marketing efforts, making them the perfect choice to build our new website. Their understanding of our strategy and customers was evident from the start. From the initial briefing to the website launch, their team has been a pleasure to work with, and their ‘can do’ problem solving attitude is refreshing. We highly recommend Upperdog for their friendliness, professionalism, and sheer level of digital expertise.

Conor Judge

Group Digital Marketing Manager

Design Marketing

Pretty good, right?

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