Hallmark Care Homes
A complete paid media strategy to drive lead generation and awareness for one of the UK’s leading care home brands.
Hallmark Care Homes
hallmarkcarehomes.co.uk
Luxury care homes
Lead generation
Hallmark Care Homes set the golden standard for luxury care services throughout the UK.
Paired with an all-new website from our design team, Hallmark were after a comprehensive paid media strategy – combining PPC and paid social advertising – to generate leads and attract meaningful business to the brand.
Centred around Hallmark Care Homes’ yearly revenue targets, our PPC specialists built a large-scale account structure to maximise leads. This involved in-depth forecasting, data analysis, and utilising tech tools to ensure efficiencies across the campaign builds and ongoing management.
Making an impact
38 %
Lead target exceeded
With budget allocation optimised for home occupancy, our PPC efforts exceeded the client’s targets by an impressive 38%.
39 %
Increase in clicks
A funnel approach using interest-based audiences enabled us to generate meaningful traffic, while remarketing campaigns encouraged these users to convert.
118 %
Increase in digital leads
Our digital strategy transformed overall performance across all PPC activity driving YoY performance growth, allowing the business to scale.
Upperdog has been exceptional in supporting our digital marketing efforts, making them the perfect choice to build our new website. Their understanding of our strategy and customers was evident from the start. From the initial briefing to the website launch, their team has been a pleasure to work with, and their ‘can do’ problem solving attitude is refreshing. We highly recommend Upperdog for their friendliness, professionalism and sheer level of digital expertise.
Conor Judge
Group Digital Marketing Manager
