Dorwest Herbs
A multi-channel digital strategy to grow online revenue in line with the client’s annual campaign calendar.
Dorwest Herbs
dorwest.com
Pet supplements
Sales & revenue
Dorwest is a leading authority in herbal pet-care supplements with 75+ years in the industry.
Their digital marketing strategy required a diverse approach to scale their online revenue. This combined SEO, PPC, paid social, and remarketing campaigns, all with one unified goal – to exceed the previous year’s figures.
By responding to trends and experimenting with new ad types, our specialists were able to evolve the client’s PPC activity across Google Search, Performance Max, and the whole Google network.
Through intelligent, data-led marketing
First step? Maximise the client’s ROAS. We completed a comprehensive audit of Dorwest’s historic marketing activity to understand their audience base and user trends. Our specialists were then able to optimise various campaign-types to drive purchases for key products at critical times. All in all, a pawsitive outcome. Get it? Because they’re pet supplements? Oh, never mind.
Our digital strategy aligned to the annual campaign calendar for seasonal products, identifying the most relevant audiences and expanding across various paid channels for optimal ad reach.
Making an impact
13 %
Revenue from Meta
By taking advantage of static images and video ads, we were able to turn paid social – and Meta in particular – into an increasingly valuable channel.
89 %
Year-on-year revenue
Amongst other successes, a key firework-anxiety product campaign generated an uplift in annual revenue across PPC and paid social.
94 %
Increase in return on ad spend
This same campaign delivered a record ROAS, providing meaningful, high-value results that greatly exceeded the client’s targets and expectations.
We’ve seen our campaign results improve year-on-year. They are knowledgeable, transparent and passionate about what we do and how they can help to us meet our KPIs. With every campaign across PPC, social ads and Amazon ads, they take learnings and continually find ways to maximise performance, helping us to achieve our best year in online sales.
Emma Trevett
Business Development Manager
