Ceva

An international SEO strategy to drive organic visibility and sales across multiple brands, both in the UK and around the world.

SEO

Client

Ceva

Website

adaptil.co.uk & feliway.co.uk

Industry

Pet care

Objective

Organic traffic

Ceva lead the market in pet welfare across their innovative ADAPTIL and FELIWAY brands.

They required an in-depth content strategy to put their international websites in the spotlight. This involved site audits, keyword analysis, and competitor research, capped off with bespoke, SEO-optimised content from our specialist copywriters.

A core part of our content plan involved strategically researched blogs backed by keyword data to map against search demand. These delivered informative, genuinely useful content, enabling both brands to rapidly appear as featured snippets in the top positions of search results.

The results

Making an impact

12 %

Increase in organic traffic

With a consistent approach to both fresh and optimised older content, we achieved an impressive increase in traffic year-on-year.

16 %

Rise in transactions from organic

Paired with this increase in traffic was a steady rise in transactions, fulfilling the client’s goal of boosting organic sales internationally.

21 %

Increase in non-brand site visits

Alongside a steep 80% rise in brand-related visits, our SEO strategy ranked for highly competitive, industry-relevant search terms.

I’m happy to have selected Upperdog to support us on the blog content creation for our brands FELIWAY, ADAPTIL, and ThunderShirt. Their work is very qualitative and they respect timelines. The team is easy to work with, open-minded, and they listen to our needs.