Bradfords
A complex SEO filter indexing project to intelligently match user queries and deliver an increase in organic visibility and sales.
Bradfords
bradfords.co.uk
Trade building supplies
Organic visibility & revenue
Bradfords is a leading trade building supplies company, proudly serving the South West for 250 years.
A lot has changed since Bradfords was founded. They required a technical SEO strategy to enhance and elevate their website’s organic performance, attracting local customers while also improving the visibility of data to support future growth.
SEO optimisation
To provide more opportunities for appearing in SERPs, we created bespoke product filters that intelligently matched data-backed long-tail search terms. This involved expanding the website to include more pages tailored to focused queries, improving the user journey and ultimately driving organic performance.
Data tracking
We also improved the visibility of data throughout the ecommerce sales funnel by implementing a complex tagging project on Google Tag Manager. This enabled the client to better understand their business needs and streamline their ongoing product management.
