BMW Motorrad – Web Development
A dynamic build including complex finance matchers and calculators that sync with the iconic brand.
Client
BMW Motorrad
Website
bmw-motorrad.co.uk
Timeframe
6 months
Industry
Motorcycles
Make life a ride – that’s the mantra of BMW Motorrad: one of the world’s most distinguishable motorcycle brands.
They required a set of accessible, easy-to-use finance tools that would engage and entice potential customers. This involved rebuilding whole sections of their site while integrating with custom finance APIs for the latest data.
API integration
With variable APRs and simultaneous time-limited offers, a critical component of the tools’ functionality was ensuring they retrieved live, real-time figures. This was achieved by intelligent integration with BMW Motorrad’s custom financing APIs, creating a fluid user experience.
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