BMW Motorrad
A dynamic build including complex finance matchers and calculators that sync with the iconic brand.
Client
BMW Motorrad
Website
bmw-motorrad.co.uk
Timeframe
6 months
Industry
Motorcycles
BMW Motorrad is one of the world’s most recognisable and legendary motorcycle brands.
They required a set of accessible, easy-to-use finance tools that would engage and entice potential customers. This involved rebuilding whole sections of their site while integrating with custom finance APIs for the latest data.
API integration
With variable APRs and simultaneous time-limited offers, a critical component of the tools’ functionality was ensuring they retrieved live, real-time figures. This was achieved by intelligent integration with BMW Motorrad’s custom financing APIs, creating a fluid user experience.
Upperdog produce an advanced digital advertising strategy every year that includes ways to exceed our KPIs and new ideas to evolve the strategy. The team are efficient, results driven, and passionate about what they do. They work seamlessly with the Motorrad team and our other agencies to meet a shared goal.
Olly Downing
Brand Communications and Partnerships Manager
Projects
