BMW Motorrad
A full multi-channel paid media strategy for lead generation, maximising brand awareness and driving new leads in the UK.
BMW Motorrad
bmw-motorrad.co.uk
Motorcycle
Lead generation
BMW Motorrad is one of the world’s most recognisable and legendary motorcycle brands.
Operating within a fiercely crowded market, BMW Motorrad required a comprehensive digital marketing strategy that would not only maintain their iconic heritage, but also modernise and elevate the brand to greater, never-before-experienced levels.
Selling more than just a motorcycle, our strategy has captured the dynamic spirit of BMW Motorrad to sell the brand experience.
For unprecedented customer acquisition
Incorporating the full suite of paid media across Search, Display, YouTube, and Social, our campaigns have consistently exceeded targets and generated significant, meaningful business for the client.
Our strategy for BMW Motorrad consistently explores untapped audiences, including innovative audio ads on Spotify.
Making an impact
12 %
Rise in total impressions
Our diverse, cross-platform approach has ensured a meaningful progression in impressions year on year, delivering on all-important brand growth.
22 %
Increase in brand demand
Utilising a mix of Google Search, Display, and Video, BMW Motorrad’s brand awareness is now more expansive than it has ever been.
30 %
Total leads originating from Meta
With a tried-and-tested campaign structure and optimised audience targeting, we’ve overseen significant numbers of leads generated across Meta.
Upperdog produce an advanced digital advertising strategy every year that includes ways to exceed our KPIs and new ideas to evolve the strategy. The team are efficient, results driven, and passionate about what they do. They work seamlessly with the Motorrad team and our other agencies to meet a shared goal.
Olly Downing
Brand Communications and Partnerships Manager
