Impactful SEO strategy to grow organic visibility and sales
SEO Strategy
0
48
%
increase in SEO revenue
due to an increase in traffic from active searchers across Google and Bing
Project background
Toolstation is a UK trade tools supplier with over 275 branches and is owned by Travis Perkins plc, a FTSE 250 company. With thousands of products being added to an ever-growing site, Toolstation required an impactful SEO strategy at scale.
The solution
Our SEO specialists deployed a strategic SEO plan incorporating keyword optimised on-page content and meta data, local SEO to increase store visibility, and a technical SEO audit and link building project.
The results
The SEO project resulted in an increase in YoY organic traffic by 30% and a profitable 48% increase in organic revenue. The conversion rate improved by 19% and SEO authority stats, such as Moz Rank and equity passing links, positively grew.
0
30
%
increase in organic traffic
0
48
%
increase in organic revenue
0
19
%
increase in organic conversion rate
“We are delighted with the annual increase in organic traffic and most importantly, organic revenue, driven as a result of the SEO campaign. By working with Upperdog to closely monitor the search marketplace and our organic visibility, we have been able to implement a long-term, ROI-focused SEO strategy which is proven to achieve results.”Katie Howe, Senior Digital Marketing Manager