Impactful SEO strategy to grow organic visibility and sales

SEO Strategy
0 48

increase in SEO revenue

due to an increase in traffic from active searchers across Google and Bing

Project background

Toolstation is a UK trade tools supplier with over 275 branches and is owned by Travis Perkins plc, a FTSE 250 company. With thousands of products being added to an ever-growing site, Toolstation required an impactful SEO strategy at scale.

The solution

Our SEO specialists deployed a strategic SEO plan incorporating keyword optimised on-page content and meta data, local SEO to increase store visibility, and a technical SEO audit and link building project.

The results

The SEO project resulted in an increase in YoY organic traffic by 30% and a profitable 48% increase in organic revenue. The conversion rate improved by 19% and SEO authority stats, such as Moz Rank and equity passing links, positively grew.

0 30

increase in organic traffic

0 48

increase in organic revenue

0 19

increase in organic conversion rate

“We are delighted with the annual increase in organic traffic and most importantly, organic revenue, driven as a result of the SEO campaign. By working with Upperdog to closely monitor the search marketplace and our organic visibility, we have been able to implement a long-term, ROI-focused SEO strategy which is proven to achieve results.”
Katie Howe, Senior Digital Marketing Manager