Website creation and digital marketing strategy to grow brand awareness

Website Design & DevelopmentSEOPPC
0 23
%

increase in global traffic

Attracting users across the world through a variety channels and campaigns

Project background

Qualcomm® aptX™ is the global leader in Bluetooth connectivity, specialising in powering superior audio wirelessly. Qualcomm® aptX™ required a website to showcase their audio codec technology within wireless audio applications.

 

The solution

 

Following an in-depth workshop, Upperdog critiqued user experience data and audience profiles to define the design and build of a website that puts the user at the forefront. Qualcomm® aptX™ use the website to showcase products, assist consumers with product research and as a platform for visitors to interact with at exhibitions such as CES in Vegas.

The website was championed with a global SEO strategy and multilingual paid search, remarketing and display strategy to support product launches.

The results

The new website reduced page load time by 14%, increased traffic by +23%, with SEO traffic growing by +30%.

0 23
%

increase in global traffic

0 30
%

increase in SEO traffic

0 14
%

reduction in page load time

“Upperdog produced a site that exceeded our expectations within a short timeframe. We now have a platform which can be used by both users and our sales team to display the aptX technology. We gained visibility quickly in our key markets with paid support and SEO - which has been invaluable for a new site launch.”
Sarah McMurray, Senior Manager, Product Marketing