Website creation and digital marketing strategy to grow brand awareness
increase in global traffic
Attracting users across the world through a variety channels and campaigns
Project background
The solution
Following an in-depth workshop, Upperdog critiqued user experience data and audience profiles to define the design and build of a website that puts the user at the forefront. Qualcomm® aptX™ use the website to showcase products, assist consumers with product research and as a platform for visitors to interact with at exhibitions such as CES in Vegas.
The website was championed with a global SEO strategy and multilingual paid search, remarketing and display strategy to support product launches.
The results
The new website reduced page load time by 14%, increased traffic by +23%, with SEO traffic growing by +30%.
increase in global traffic
increase in SEO traffic
reduction in page load time
“Upperdog produced a site that exceeded our expectations within a short timeframe. We now have a platform which can be used by both users and our sales team to display the aptX technology. We gained visibility quickly in our key markets with paid support and SEO - which has been invaluable for a new site launch.”Sarah McMurray, Senior Manager, Product Marketing