Brief us
Pet product ecommerce marketing agency

Generate profitable online sales for pet care brands

With years of specialist experience in the industry, we help established pet care and pet wellbeing brands grow ecommerce revenue through strategic, data-led digital marketing.

Request a pet ecommerce audit hello@upperdog.co.uk

Digital marketing for the pet industry

We’ve worked with ecommerce pet brands across the UK and internationally, giving us a clear view of what really drives purchasing decisions in this tightly regulated space.

When it comes to their pets, people don’t shop on impulse. They research, compare, and look for brands they trust. Simply showing up isn’t enough to drive the sale – a more considered approach is required.

At Upperdog, we bring SEO, PPC, and paid social together into one flexible, cohesive strategy. It means your brand appears in the right place, at the right time – when intent is high and decisions are being made.

The result? Turning careful research into confident purchases, and first-time buyers into long-term customers.

Our results

Proven performance

75 %

Increase in purchases

Targeted keyword and messaging optimisation across Dorwest’s Google Ads campaigns drove a 75% year-on-year revenue.

1 st

Top position in search

Our SEO strategy for ADAPTIL secured top rankings for high-intent, non-branded product keywords such as “pheromone collar for dogs” and “dog travel anxiety”.

280 %

Rise in page views

Targeted optimisation of ADAPTIL’s expert-led content increased traffic to key articles and strengthened site-wide organic visibility.

Projects we’ve worked on in the pet industry

A multi-channel digital strategy to grow online revenue in line with the client’s annual campaign calendar.

SEO PPC Social Ads

An international SEO strategy to drive organic visibility and sales across multiple brands, both in the UK and around the world.

SEO

Repeat purchases & long-term value

The pet ecommerce industry is uniquely complex. Some purchases are one-off, with demand rising around key moments; fireworks season, holidays, and summer parasites. Others follow repeat cycles, often driven by subscriptions and routines that customers stick to.

Activity needs to flex. Budgets shift. Messaging should reflect what pet owners are dealing with at that moment.

Our marketing for the pet care industry uses strategies built around these patterns. Supporting repeat purchases, while capitalising on seasonal peaks, so brands can build long-term value that goes well beyond the first sale.

Specialist PPC services for pet care brands

PPC advertising offers fast, effective visibility for products and services across the pet ecommerce market. But it only drives results when campaigns are built around real commercial performance.

Our team of PPC specialists focuses on sustainable growth, driven by qualified product sales and subscription-based revenue. We build and manage campaigns across Google Search, Shopping, and Performance Max, as well as ecommerce channels like Amazon Ads. These are continuously refined to:

  • Maintain profitable cost-per-acquisition (CPA)
  • Support longer research journeys
  • Improve return on ad spend (ROAS)
  • Reflect seasonal demand, such as fireworks season
  • Increase qualified product sales and subscriptions
Request a pet ecommerce audit
167 %
increase in online revenue

Driving record-breaking sales

By taking advantage of Google’s AI-powered Performance Max ads, supported by targeted keywords and optimised brand messaging, we increased ecommerce sales for Dorwest by 153% and revenue by 167% year-on-year. This was achieved while maintaining strong cost efficiency and controlled ad spend, delivering unprecedented results for the brand.

SEO for pet product & brand growth

Our specialist SEO services build lasting organic visibility across the search terms that drive actual commercial revenue. This includes both product-led searches and symptom-based queries – like “how to help dog separation anxiety” – reflecting how pet owners actively shop for solutions.

By targeting both, we’re able to support the full customer journey. Through technical expertise, content strategy, and ecommerce optimisation, we strengthen your organic presence from early research through to purchase.

Sustainable growth is achieved through:

  • Optimised product and category pages
  • Technical SEO improvements
  • Internal linking from educational content to product pages
  • Content-led authority building
  • Ecommerce UX optimisations
Request a pet ecommerce audit
The results

Making an impact

12 %

Increase in online traffic

With a consistent approach to SEO-rich new content and optimised older content, we achieved an impressive yearly increase in site-wide traffic for FELIWAY.

16 %

Rise in transactions from organic

Paired with this increase in traffic was a steady rise in transactions, fulfilling the client’s goal of boosting organic sales of pet wellbeing products internationally.

21% %

Increase in non-brand site visits

Alongside a steep 80% rise in brand-related visits, our SEO strategy ranked for highly competitive, pet industry-relevant search terms.

Our SEO services

Ecommerce SEO

Optimise your pet brand’s product and category pages to attract high-intent shoppers and increase online conversions.

Technical SEO

Strengthen site performance, crawlability, and indexing to support long-term organic growth.

Local SEO

Improve visibility for physical locations, distributors, and product stockists in local search results.

Generative AI Optimisation (GEO)

Optimise your site content and brand presence for AI-powered search platforms and generative results.

Paid social advertising for pet brands

Paid social is where demand is created, not just captured. It puts your products in front of engaged pet owners while they scroll – long before they reach the checkout, or even realise they need what you offer.

Our pet care digital marketing specialists create high-performing campaigns across Meta, TikTok, Pinterest, and other leading platforms. By combining constant creative testing with precise audience targeting, we make sure your brand shows up in the right feeds at the right time.

The result? Campaigns that:s creative testing with advanced audience targeting to:

  • Increase brand awareness
  • Strengthen brand loyalty
  • Boost ecommerce sales
  • Drive repeat purchases
  • Support product launches
Request a pet ecommerce audit

Grow your ecommerce pet care brand

Is your pet care brand waiting to reach the next level? Let’s discuss how our digital marketing services can help you drive sales, build visibility, and set you apart from the competition.

hello@upperdog.co.uk 01202 798 820

Studio 1, Green Park Gardens,
3 Exeter Park Road
Bournemouth
BH2 5BD

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Testimonials

Happy clients,
happy us

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I’m happy to have selected Upperdog to support us on our blog content creation for our brands FELIWAY, ADAPTIL, and ThunderShirt. Their work is qualitative and they respect timelines. They are easy to work with, open-minded, and they listen to our needs.
Eve PouzetCeva
With every campaign across PPC, social ads and Amazon ads, they take learnings and continually find ways to maximise performance, helping us to achieve our best year in online sales.
Emma TrevettDorwest herbs
They are knowledgeable, transparent and passionate about what we do and how they can help us to meet our KPIs.
Jo Boughton-WhiteDorwest Herbs See project
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Our PPC channels

Search Ads

Capture customers actively searching for pet care and pet wellbeing products.

Performance Max

Use Google’s automation to maximise reach and efficiency.

Shopping Ads

Showcase your pet brand directly in high-intent search results.

Amazon Ads

Promote products on the web’s largest online market place.

Our paid social channels

Facebook ads

Reach pet owners with dynamic product and retargeting campaigns.

Instagram Ads

Showcase products using visually engaging formats.

TikTok Ads

Build awareness in younger audiences through creative short-form video.

Pinterest Ads

Influence image-conscious early-stage buyers during product discovery.

Pet industry marketing FAQs

Want to learn more about how our digital marketing agency can support your pet care brand?

Digital marketing helps pet brands build trust, reach new audiences, and drive consistent ecommerce sales. With a range of channels available to build your brand – including PPC, SEO, and paid social – your products and services are positioned directly in front of high-intent customers.

Absolutely – strategic ecommerce marketing is the perfect solution for gaining brand visibility and then converting that visibility into product sales and conversions.

The strongest results typically come from combining multiple channels to support your brand at every stage of the customer journey – often through a strategic mix of SEO, PPC, and paid social.

The most effective approach depends on your goals, audience, and product range, as different customers discover and engage with brands in different ways. Our specialists work closely with you to tailor the right channel mix and ensure it aligns with your commercial objectives.

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