Discover how we’ve supported BMW Motorrad, one of the world’s most iconic motorcycle brands, in reaching new, record-breaking heights.
Digital marketing for the automotive industry
Drive growth for automotive brands & dealerships
From increasing test drive bookings to generating high-quality finance enquiries, our agency is backed by years of hands-on digital marketing experience.
400
%
improvement in cost per leads
Redefining lead efficiency
Lead generation in the automotive industry is known for high costs – especially for finance campaigns and premium vehicle models. Working with BMW Motorrad, we used our industry insight across paid social campaigns on Meta to reduce costs while maintaining high lead volumes – alongside sharper targeting, smarter campaign structure, and continuous optimisation.
Targeted awareness campaigns
Paid social media ads provide a powerful way to build demand in the automotive industry especially in a market where consideration takes time and competition is high.
Through data-led campaigns across Facebook, Instagram, and TikTok – as well as wider platforms like YouTube, Pinterest, and even Spotify, we position the brand offering as more than just a vehicle. It becomes a whole experience worth engaging with.
From carousel ads showcasing key vehicle models and features, to finance-led campaigns promoting seasonal dealership offers, we tailor creative and targeting to match real buyer intent. Whether it’s a new model launch or a limited-time incentive, we make sure your message reaches the right audience at the right stage of their journey.
Our results
Standout performance
59 %
Increase in lead generation
Through a combination of high-impact market launch campaigns and ongoing optimisation across Meta, BMW Motorrad has seen significant year-on-year uplifts in lead volume.
22 %
Rise in brand demand
Utilising a mix of Google Search, Display, and Video, BMW Motorrad’s brand awareness is now more expansive than it has ever been.
83 %
Boost in site traffic
Our PPC campaigns drove an impressive 83% increase in site traffic for Magna’s dealership network by maximising reach across key audience segments.
Localised dealership visibility in organic search
Vehicle buyers search with intent, and our local SEO strategies for the automotive industry ensure your dealership is front and centre when they do.
From on-site optimisations that pin your brand on Google maps, to location-specific landing pages enriched with strategically targeted keywords, our SEO specialists optimise every element of your online presence. The result is a direct connection between your dealership and nearby audiences, driving organic traffic exactly where it matters most.
15
%
increase in organic traffic
Stronger visibility in search
For Horizon Honda’s dealership network, we increased year-on-year organic traffic to key local pages through targeted content creation and ongoing optimisation. By aligning content with local search intent and refining on-page performance, we improved visibility where it matters most – helping more high-intent users find their nearest dealership through Google.
Turn clicks into conversions
Our PPC campaigns are designed to capture demand and turn it into measurable results. Whether you’re looking to boost vehicle enquiries or increase test drive bookings, we focus on intent-driven search terms that align with your specific business goals.
Backed by years of performance data and automotive industry insight, every PPC strategy is built from the ground up. A mix of dynamic platforms and tailored campaign structures are used to create a solution that fits your brand and delivers consistent, high-quality leads.
Drive growth for your automotive brand
Looking to boost test drive bookings or generate high-quality finance enquiries? Let’s discuss how Upperdog can support your digital marketing strategy.
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Automotive digital marketing FAQs
Find questions and answers about our digital marketing strategies for the automotive industry.
By targeting high-intent users across search engines and social platforms, digital marketing connects your dealership or brand with customers actively looking to buy, test drive, or research vehicles. With tailored campaigns and conversion tracking, this ensures your ads drive meaningful enquiries rather than just impressions.
Absolutely–our marketing agency for the automotive industry has years of experience in creating structured campaigns that support individual dealership locations while maintaining brand consistency. Whether you need geo-targeted ads or custom reporting by location, we ensure your marketing supports both regional visibility and group-wide performance.
At Upperdog, we run a range of digital ad campaigns across Google Search and Bing, as well as wider platforms including YouTube,Instagram, TikTok, Spotify, and more. Which platform will work best for your brand depends on your goals–whether that’s brand awareness, lead generation, or anything else–with each campaign tailored accordingly by our experienced marketing specialists.
Upperdog produce an advanced digital advertising strategy every year that includes ways to exceed our KPIs and new ideas to evolve the strategy. The team are efficient, results-driven, and passionate about what they do.