Our people matter

Location: 2 days in Bournemouth office / 3 days optional WFH

Job Purpose: Drive clients’ online success by implementing advanced technical SEO, leveraging tracking expertise, and leading SEO strategy during website launches.

Due to continuous growth, we’re looking for a highly motivated and experienced Technical SEO Specialist to join our team. If after reading this job description it sounds like the ideal role for you, please email us with an introductory email and a copy of your CV.

Who is Upperdog?

Upperdog is a digital marketing agency based in Bournemouth with clients across the globe. We’re a team of digital pioneers who live by our motto ‘work hard and be nice to people’! If you want to know more take a look at our website or have a nose on Instagram.

So, what does the role involve?

As a Technical SEO Specialist, you will be the driving force behind optimising our clients’ SEO strategies for maximum visibility and performance. Your role extends beyond traditional SEO expertise, encompassing advanced tracking and Google Analytics 4 (GA4) skills. Additionally, you will be responsible for managing the SEO strategy during website launches, ensuring a seamless integration of technical elements that align with our clients’ objectives.

Responsibilities:

Be the point of contact for clients, building strong relationships and understanding their business objectives and marketing goals.
Contribute to regular client meetings to provide updates, report analysis, and strategy suggestions for continuous improvement.
Collaborate closely with other Account Managers and team members, such as content writers, production and PPC executives to ensure integrated campaign success.
Oversee and execute SEO tactics, including on-page optimisation, content creation, link building, and technical SEO.
Ensure that all campaigns align with industry best practices and are designed to improve organic search rankings and website traffic.
Analyse SEO data to identify trends and insights. Using this data to formulate strategies that enhance our clients’ objectives.
Identify opportunities to upsell additional services that align with clients’ evolving needs and goals.
Proactively contribute to client retention and growth through exceptional service delivery and results.
Technical SEO Audits:

Perform comprehensive technical SEO audits, identifying opportunities for improvement and alignment with client goals.
Collaborate with internal teams to implement technical recommendations for ongoing website enhancements.
Website Optimisation:

Implement on-page SEO strategies, working closely with content creators and development teams.
Ensure technical elements are seamlessly integrated to enhance overall website performance.
Troubleshoot issues related to redirects, canonicalization, and other technical aspects.
Address and resolve technical SEO issues promptly, collaborating with cross-functional teams.
Crawl Analysis:

Utilize advanced crawling tools to analyse website structures, diagnose crawlability issues, and implement solutions.
Optimise robots.txt files and sitemaps for effective search engine indexing.
Site speed & structured data:

Understand optimisation needed to improve website loading times for improved user experience and search engine rankings and make regular recommendations to the development team
Implement and optimize structured data markup, leveraging the latest schema.org updates.
Enhance search engine understanding through rich snippets and structured data.
Tracking and GA4 Analytics:

Demonstrate advanced proficiency in Google Analytics 4 (GA4) for in-depth analysis and reporting alongside Google Tag manager
Develop and implement custom tracking solutions, monitoring user behaviour and assessing the effectiveness of SEO strategies.
Website Launches:

Lead the development and execution of SEO strategies for new website launches.
Collaborate with project teams to ensure technical SEO considerations are integrated into the website development process.
Stay Informed:

Stay abreast of industry trends, search engine algorithms, and emerging technologies.
Contribute to the agency’s knowledge base and participate in ongoing professional development.
What skills & experience do you need to have?

Proven experience as a Technical SEO Specialist in a digital agency. (+4 years)
Advanced proficiency in Google Analytics 4 (GA4) and other web analytics tools.
Solid understanding of tracking implementation and custom event tracking.
In-depth knowledge of SEO best practices, search engine algorithms, and website launch strategies.
Strong analytical and problem-solving skills.
Excellent communication and collaboration skills.
Demonstrated track record of successful SEO campaign implementation and performance improvement.
Sound Microsoft Excel experience.
Excellent spelling and grammar; this is essential.
A passion for a career in SEO.
Ability to work on own initiative with a high attention to detail.
Desirable experience:

Knowledge of setting up paid search campaigns including; keyword research, campaign structure, targeting settings, ad creation, landing page recommendations
Knowledge of setting up social ad campaigns including; targeting, audience creation, campaign set up, ad creation, landing page recommendations
Meta Blueprint Certified
Google Ads exam certifications
Looker Studio experience
Experience in SEO for other territories outside the UK
Experience in leading meetings and pitching or tenders to potential clients
What benefits can Upperdog offer you?

· 30 days’ holiday plus Bank Holidays

· Flexitime

· Option to WFH 3 days per week Mon/Thurs/Fri

· Monthly team lunches

· Casual dress code

· Quarterly appraisals

· Budget towards events and training courses

· Pension scheme

· Parking or gym membership contribution

· Private medical insurance

· Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!

· Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach

· Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company.

· And more…

Salary: Dependent on candidate

For more information and to ensure your details reach the correct person, please email a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.

Job Types: Full-time, Permanent

Benefits:

Casual dress
Company events
Company pension
Cycle to work scheme
Flexitime
Free or subsidised travel
Gym membership
Private medical insurance
Work from home

Who are Upperdog?

Upperdog is a digital marketing agency based in Bournemouth town centre. We’re a team of digital pioneers who live by our motto ‘work hard and be nice to people’! If you want to know more take a look at our website or have a nose on Instagram.

We’re looking for a PPC Specialist to join our expanding team. If after reading this job description it sounds like the ideal role for you, please email us with an introductory email and a copy of your CV.

So, what does the role involve?

As a PPC specialist you’ll be passionate about all things pay-per-click working predominantly on Google Ads and Microsoft Ads campaigns. In this role you’ll be responsible for overhauling underperforming accounts, setting up new PPC accounts and supporting colleagues with their PPC strategies. You’ll be up to date with the latest platform updates and best practice approach, knowing how to run successful campaigns across Search, Shopping, Performance Max, Display and Remarketing.

Working alongside the marketing team and reporting to the Marketing Director, you will be a team player who is happy delving into data with an eagerness to support your colleagues and generate excellent results for clients.

What will you be doing?

· Responsible for the PPC strategic approach the agency takes across client accounts, covering Search, Shopping, Performance Max, Display and Remarketing
· Creating new PPC strategies for clients
· Overhauling inherited PPC accounts to improve performance
· Optimising and managing campaigns
· Monitoring results and provide recommendations and strategies always looking for ways to consistently improve.
· Focus on constant optimisation and expansion to drive growth.
· Liaise with the clients directly regarding PPC and always look to exceed their expectations.
· Work on a range of projects from small SME clients to large, internationally recognised brands.
· Effectively manage a wide range of PPC budgets from £1,000/month to £50,000/month.

What skills & experience do you need to have?

· The most important thing is a genuine passion for PPC with a data led approach.

· 2 + years’ experience in PPC (ideally, within an agency environment) with proven experience in delivering PPC Campaigns and independently managing those campaigns.

· Experience across the board in all aspects of paid media including Google Ads/Bing Search, Shopping, Remarketing and Display.

· Have an analytical approach with excellent data led reporting skills. Be confident and familiar with GA4 tracking, analysis and reporting.

· Ability to work to tight deadlines and in a fast-paced agency environment.

· Good problem solver and a great team player with a keen eye for detail.

What would set you apart from other candidates?

· Experience writing scripts and using the latest tools and features to build and manage accounts at scale.

· Google Ads certifications.

· Google Data Studio and Google Tag Manager experience

· SA360 and DV360 experience

· Programmatic experience

· Evidence of previous campaigns and results

· Dog lover!

What benefits can Upperdog offer you?

· 30 days’ holiday plus Bank Holidays

· Flexitime

· Option to WFH 3 days per week

· Monthly team lunches

· Casual dress code

· Budget towards events and training courses

· Pension scheme

· Parking or gym membership contribution

· Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!

· Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach

· Working in a small company, you can have a big impact. You have immediate access to company directors.

· Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company.

· And more…

Salary: Dependent on candidate

Title: HR Manager

 Location: Bournemouth

Position: Part time in-office role. Tues – Thurs. 24 hours per week

Job Purpose: Head up the HR and office management tasks at Upperdog. Alongside implementing and managing the Upperdog Training Academy. 

Who is Upperdog?

Upperdog is a digital agency based in Bournemouth town centre. We’re a team of digital pioneers who live by our motto ‘work hard and be nice to people’! If you want to know more take a look at our website or have a nose on Instagram.

We are seeking a highly organised and skilled HR manager who can bring their HR experience to the table and is capable of managing various office tasks. This is an exciting opportunity to join our growing team and work in a dynamic and supportive environment.

If after reading this job description it sounds like the ideal role for you, please email us with an introductory email and a copy of your CV. 

The role

 As our HR Manager, you will play a vital role in supporting Upperdog in the next stage of growth. The role is a combination of HR, office management and spear heading the Upperdog Training Academy. A typical day could include answering the phone, booking external training sessions, assisting with the recruitment process, onboarding a new team member and reviewing training plans for the team.

Key responsibilities

HR

• Assist in the recruitment process, including posting job listings and onboarding new team members.
• Source references and process new starter paperwork including offer letter, contracts, employee questionnaires and policies.
• Review and manage our HR system – allocate employee holidays, log sick days, create new start up forms and processes
• Maintain accurate employee records and assist with HR-related documentation.
• Management of HR policy implementation and updates.
• Act as a point of contact for employee enquiries, providing guidance and support.
• Implement and oversee performance appraisal processes to ensure fair and objective evaluations.
• Provide coaching and guidance to employees on career development and goal setting.
• Mediate and resolve workplace conflicts to maintain a positive and productive work environment.
• Conduct investigations into complaints or policy violations as needed.
• Work closely with managers to address performance issues and develop improvement plans.

Office Management and admin

• Oversee day-to-day office operations, including office supplies and maintenance.
• Coordinate office meetings and events, including quarterly company socials – arrange dates, venues, bookings, travel, food.
• Ensure a tidy and welcoming office environment.
• Answer the telephone and divert calls to relevant person / take messages
• Directing queries, taking information for the sales department for possible leads and actioning tasks when needed
• Answering the door and greeting visitors, managing postal deliveries
• Order stationary and office essentials
• Prepare the meeting room before and after meetings, offering clients tea and coffee
• Opening up the office in the AM
• Organising team building days
• Proof reading tenders
• General office management – PAC testing, security alarms etc

Training Academy

• Set up and manage the agency annual training curriculum
• Develop the programme for all team members
• Book external and internal training
• Monitor training plans and evaluate progress after training sessions are complete
• Organise workshops and training courses for groups and individuals
• Review and improve the academy on a yearly basis implementing feedback from the team
• Manage annual training budget and allocation for the team

Skills

• Knowledge of HR processes and best practices is a significant advantage.
• Background in training would be an advantage
• Exceptional organisational and time management skills.
• Ability to multitask effectively and adapt to changing priorities.
• Proficiency in the Microsoft Office suite inc Excel.
• Excellent written and verbal communication and literacy/numeracy skills.
• The ability to work to deadlines.
• Handle confidential and sensitive information with the utmost discretion.
• Outstanding organisational skills, attention to detail and the ability to prioritise
• Driving licence is beneficial but not required
• Experience working in an agency environment is desirable

Personal Skills

• Hardworking and self-motivated
• Mature
• Organised
• Private
• Driven and keen to learn
• Professional but friendly nature
• Honest and personable
• Team player whilst being able to work to own initiative

What benefits can Upperdog offer you?

• 30 days’ holiday plus Bank Holidays
• Flexitime
• Monthly team lunches
• Casual dress code
• Quarterly appraisals
• Budget towards events and training courses
• Pension scheme
• Parking or gym membership contribution
• Private medical insurance
• Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• And more…

Salary: Dependent on candidate

If you are a detail-oriented, self-motivated professional with a strong background in HR and/or training then this is the role for you. Please apply by submitting a copy of your CV and cover letter that highlights your relevant experience and explains why you are the ideal candidate for this position.

Please no recruitment agencies.

Job Summary: We are seeking a skilled and experienced Paid Media and SEO Executive to join our team. As a Paid Media and SEO Executive, you will be responsible for managing and optimising client paid media campaigns, as well as implementing effective SEO strategies to drive organic traffic and improve search engine rankings. This role requires a minimum of 1 year of relevant experience.

Responsibilities:

• Paid search (PPC):
  • Creating and managing PPC campaigns across primarily Search, with some Performance Max, Shopping and Display
  • Keyword planning and writing ad copy and extensions
  • Managing budgets and bids
  • Optimising campaigns e.g. search query reports, adding negatives
  • Reporting and analysing performance e.g. ensuring a campaign is converting
  • PPC audits and competitor analysis
• SEO:
  • Keyword research; analysing keyword rankings and organic traffic
  • Technical SEO, including link building
  • Local SEO, i.e. Google My Business
  • SEO audits and competitor analysis
• Social ad campaigns (predominantly Facebook ads)
  • Creating audience targeting plans
  • Building campaigns in Facebook Ads Manager
  • Writing ad copy
  • Managing bids and budgets
  • Reporting and analysing performance e.g. ensuring a campaign is converting
  • Facebook pixel and catalogue management
• Reporting – populating and analysing client reports
• Keeping Account Manager’s updated on your activity and attending meetings as required

Requirements:

• Minimum 1 years’ paid search and SEO experience in a digital marketing role. Paid social experience is advantageous but not essential
• Knowledge of Google Analytics 4 and Google Ads
• Excellent spelling and grammar; due to ad copywriting forming a part of the role this is essential
• Excellent communication skills, verbal and written
• Naturally organised with good time management
• Ability to work to your own initiative
• Willing to learn, develop and contribute quickly
• High attention to detail
• Analytical mind; due to weekly reporting forming part of the role
• Ability to organise and prioritise a busy workload with a flexible approach to tasks
• Good problem solver with a can-do attitude
• Food lover! We’ve just started our annual company-wide bake off competition and do monthly team lunches; always scouting for new restaurants to try…

Note: This job description is intended to convey information essential to understanding the scope of the Paid Media and SEO Executive position. It is not intended to be an exhaustive list of skills, efforts, duties, or responsibilities associated with the role. Responsibilities may be subject to change based on organisational needs and priorities.

What would set you apart from other candidates?

• Meta Certification
• SEO certification
• GA4 knowledge and reporting
• Google Ads exam certifications
• Knowledge of other platforms such as Bing Ads, LinkedIn Ads, Spotify Ads and Pinterest Ads
• Google Tag Manager set-up knowledge
• Evidence of previous campaigns and results
• Dog lover!

What benefits can Upperdog offer you?

• Hybrid and flexible working
• Private healthcare – Including mental health support, therapies and diagnostic
• 30 days of annual leave from your first day, plus Bank Holidays
• Development and events contribution – £500 per year towards any additional learning such as online courses, subscriptions or reading materials to help you expand your knowledge
• Gym membership / subsidised parking
• Referral fee – bonus referral for any new starter or client
• Monthly team lunches
• Quarterly team building – from the New Forest water park to crazy golf!
• Dog friendly office
• Quarterly appraisals – which clear objectives, training and development plans and discussions on career progressions
• Pension scheme
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• And more…

Salary: Dependent on candidate

For more information and to ensure your details reach the correct person, please email careers@upperdog.co.uk with a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.

Location: 2 days in Bournemouth office / 3 days optional WFH

Job Purpose: To manage and oversee digital marketing campaigns for your client list

Due to continuous growth, we’re looking for an experienced Account Manager to join our team. If after reading this job description it sounds like the ideal role for you, please email us with an introductory email and a copy of your CV.

Who is Upperdog?

Upperdog is a digital marketing agency based in Bournemouth town centre. We’re a team of digital pioneers who live by our motto ‘work hard and be nice to people’! If you want to know more take a look at our website or have a nose on Instagram.

So, what does the role involve?

As a Digital Account Manager, you will play a crucial role in the team and manage your own list of clients. Digital, marketing or advertising agency experience is essential. Your main responsibility is to manage the delivery of digital marketing campaigns for a list of clients and ensure they generate successful, measurable results. You’ll have support from Account Executives and Platform Specialists who will help to implement the work for your clients.

Responsibilities:

· Plan and manage the rollout of digital campaigns for your client list

· Be the main day-to-day contact for clients

· Keep clients updated on your activity and lead meetings as required

· Ensure all activity is aligned with client objectives

· Analyse and make recommendations to improve campaign performance

· Provide weekly and monthly reports and analysis as required

· Work closely with Account Executives to ensure your client tasks are planned in, delivered on time and completed to a high standard

What skills & experience do you need to have?

· 1-2+ years’ agency experience, ideally in managing SEO, PPC and/or paid social campaigns

· Google Ads and Google Analytics experience

· Sound Microsoft Excel experience

· Excellent client communication skills, verbal and written

· Naturally organised with good time management

· Proactive and great initiative

· Proof reading skills

· Excellent spelling and grammar; this is essential

· A passion for a career in digital marketing

· Ability to work on own initiative with a high attention to detail

· Ability to organise and prioritise a busy workload with a flexible approach to tasks

· Team player

Desirable experience:

· Knowledge of setting up SEO campaigns including; keyword research, meta data creation, on and off page SEO tactics

· Knowledge of setting up paid search campaigns including; keyword research, campaign structure, targeting settings, ad creation, landing page recommendations

· Knowledge of setting up social ad campaigns including; targeting, audience creation, campaign set up, ad creation, landing page recommendations

· Meta Blueprint Certified

· Google Ads exam certifications

· Amazon Ads experience

· Knowledge of other platforms such as Bing Ads, LinkedIn Ads, Spotify Ads and Pinterest Ads

· Looker Studio experience and GA4 experience

· Google Tag Manager experience

· Experience in SEO and paid search for other territories outside the UK

· Experience in leading meetings and pitching or tenders to potential clients

· Dog lover!

What benefits can Upperdog offer you?

30 days’ holiday plus Bank Holidays
Flexitime
Option to WFH 3 days per week Mon/Thurs/Fri
Monthly team lunches
Casual dress code
Budget towards events and training courses
Pension scheme
Parking or gym membership contribution
Private medical insurance
Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!
Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company.
· And more…

Salary: Dependent on candidate

Application process

For more information and to ensure your details reach the correct person, please email a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.

First stage interview – this will be a short Teams call to hear a bit about you and your experience and tell you more about the role
Second stage interview – this will be an in-person interview at Upperdog HQ in Bournemouth, including a short presentation for you to prepare (a brief will be provided) and some more in-depth interview questions

Location: 2 days in Bournemouth office / 3 days optional WFH

Due to continuous growth, we’re looking for an experienced PPC Manager to join our team. If after reading this job description it sounds like the ideal role for you, please email us with an introductory email and a copy of your CV.

Who is Upperdog?

Upperdog is a digital marketing agency based in Bournemouth with clients across the globe. We’re a team of digital pioneers who live by our motto ‘work hard and be nice to people’! If you want to know more take a look at our website or have a nose on Instagram.

So, what does the role involve?

As a PPC Manager, you will be a key player in our agency’s digital marketing team, responsible for managing and executing successful PPC campaigns across various platforms. Your expertise in driving traffic, optimizing campaigns, and achieving client goals will be critical in ensuring our clients’ digital advertising efforts are effective and yield maximum returns. You will be leading and supporting a team of PPC specialists, strategizing, planning, and implementing campaigns while staying on top of the latest PPC trends and industry best practices.

Responsibilities:

• Develop and execute PPC strategies aligned with clients’ business goals and budgets. Create and maintain a well-structured plan for campaign expansion and optimization.
• Set up, monitor, and optimize PPC campaigns on platforms such as Google Ads (Search, Shopping, Display and PMax), Bing Ads and more
• Continuously monitor campaign performance, ensuring key metrics such as CTR, CPA, ROAS, and conversion rates meet or exceed targets.
• Responsible for budget allocation across various campaigns and platforms to maximize return on investment.
• Provide clients with regular budget updates and performance reports to ensure client satisfaction and retention.
• Lead and mentor a team of PPC specialists, providing guidance, feedback, and support in their professional development.
• Collaborate with other marketing teams, such as SEO and content, to align strategies and achieve cross-channel success.
• Keep up to date with industry trends, PPC tools, algorithm updates, and new advertising opportunities.

What skills & experience do you need to have?

• 4+ years’ agency experience managing PPC campaigns.
• 2+ years’ leading and supporting team of PPC executives.
• Proven experience in managing successful PPC campaigns across various platforms (Google Ads, Bing Ads etc.).
• In-depth knowledge of PPC strategies, bid management, and audience targeting.
• Familiarity with analytics and tracking tools (Google Analytics 4, Google Tag Manager).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and presentation skills to interact with clients and team members effectively.
• Leadership experience, with the ability to guide and inspire a team to achieve common goals.
• Up-to-date with the latest trends and best practices in digital marketing and PPC.
• Google Ads exam certifications.
• Looker Studio experience.

Desirable experience:

• Knowledge of setting up social ad campaigns including; targeting, audience creation, campaign set up, ad creation, landing page recommendations.
• Experience in DV/SA360.
• Knowledge in CSS (Comparison Shopping Service) on Google Ads.
• Amazon Ads experience.
• Knowledge of other platforms such as LinkedIn Ads, Spotify Ads and Pinterest Ads.

What benefits can Upperdog offer you?

• 30 days’ holiday plus Bank Holidays
• Flexitime
• Option to WFH 3 days per week Mon/Thurs/Fri
• Dog friendly office
• Monthly team lunches
• Casual dress code
• Quarterly appraisals
• Budget towards events and training courses
• Pension scheme
• Parking or gym membership contribution
• Private medical insurance
• Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company.
• And more…

Salary: Dependent on candidate

For more information and to ensure your details reach the correct person, please email a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.

We’re looking for a passionate PPC Executive to join our expanding team. If after reading this job description it sounds like the ideal role for you, please email us with an introductory email and a copy of your CV.

So, what does the role involve?

As a PPC executive you’ll be passionate about all things pay-per-click, working predominantly on Google Ads and Microsoft Ads campaigns. In this role you’ll be responsible for creating PPC campaign plans, writing and testing ad copy, managing several ad accounts; improving underperforming campaigns and looking for ways to optimise and grow client results. You’ll be up to date with the latest platform updates and best practice approach, knowing how to run successful campaigns across Search, Shopping, Performance Max, Display and Remarketing.

Working alongside the marketing team, you will be a team player who is happy delving into results with an eagerness to support your colleagues and generate excellent results for clients.

What will you be doing?

• Creating and managing PPC campaigns across primarily Search, with some Performance Max, Shopping and Display
• Keyword planning and writing ad copy and extensions
• Managing budgets and bids
• Optimising campaigns e.g. search query reports, adding negatives
• Reporting and analysing performance e.g. ensuring a campaign is converting
• Monitoring results and provide recommendations and strategies; always looking for ways to consistently improve
• PPC audits and competitor analysis
• Overhauling inherited PPC accounts to improve performance
• Liaise with the clients directly regarding PPC and always look to exceed their expectations
• Reporting – populating and analysing client reports
• Keeping Account Manager’s updated on your activity and attending meetings as required
• Stay up-to-date with industry trends and best practices in PPC advertising

What skills & experience do you need to have?

• The most important thing is a genuine passion for PPC and results!
• Minimum 1 years’ paid search experience in a digital marketing role (ideally at an agency) with proven experience in delivering PPC campaigns and independently managing those campaigns
• Knowledge of Google Analytics 4 and Google Ads
• Proficient in keyword research tools and analytics platforms
• Excellent spelling and grammar; due to ad copywriting forming a part of the role this is essential
• Naturally organised with good time management
• Ability to work to your own initiative
• Willing to learn, develop and contribute quickly
• High attention to detail
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication skills, both written and verbal
• Ability to organise and prioritise a busy workload with a flexible approach to tasks
• Good problem solver with a can-do attitude
• Food lover! We’ve just started our annual company-wide bake off competition and do monthly team lunches; always scouting for new restaurants to try…

What would set you apart from other candidates?

• Google Ads Skillshop certifications
• Google Tag Manager set-up knowledge
• Evidence of previous campaigns and results
• Dog lover!

What benefits can Upperdog offer you?

• Hybrid and flexible working
• Private healthcare – Including mental health support, therapies and diagnostic
• 30 days of annual leave from your first day, plus Bank Holidays
• Development and events contribution – £500 per year towards any additional learning such as online courses, subscriptions or reading materials to help you expand your knowledge
• Gym membership / subsidised parking
• Referral fee – bonus referral for any new starter or client
• Monthly team lunches
• Quarterly team building – from the New Forest water park to crazy golf!
• Dog friendly office
• Quarterly appraisals – which clear objectives, training and development plans and discussions on career progressions
• Pension scheme
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• And more…

Salary: Dependent on candidate

For more information and to ensure your details reach the correct person, please email careers@upperdog.co.uk with a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.

Location: 2 days in Bournemouth office / 3 days optional WFH

Who is Upperdog?

Upperdog is a digital agency based in Bournemouth town centre. We’re a team of digital pioneers who live by our motto ‘work hard and be nice to people’! If you want to know more take a look at our website or have a nose on Instagram.

We’re looking for a proactive Front End Web Developer with 2+ years’ experience in Custom WordPress Development who is looking to expand their knowledge and has a hunger to learn and apply new technologies.

If after reading this job description it sounds like the ideal role for you, please email us with an introductory email and a copy of your CV.

So, what does the role involve?

Your main responsibility will be to build websites in WordPress from the ground up and support existing clients to further improve their websites. You will be hardworking and passionate about delivering high-quality code and websites that you are proud of. You will report into our Head of Production and work closely alongside two experienced developers and our designer.
You will have support from our production team to develop your technical knowledge to perfect your skillset – we will prioritise the right candidate over the perfect experience.

You should have an excellent eye for detail and be able to deliver pixel-perfect builds that are indistinguishable from the designs!

We’re passionate about writing high-quality, optimized DRY code, so we’re looking for someone who wants to get stuck into custom development, rather than installing a Page Builder and bucket load of plugins to get a site built rather than writing code.

Responsibilities:

• Work closely with our production team to develop websites using bespoke designs (provided by our in-house designer) from scratch (not themed)
• Deliver projects as per the brief and meet deadlines
• Test and fix issues/bugs across websites
• Support with maintenance and improvement of client websites
• Deliver and work with sites that are optimised for mobile devices
• Adhere to web technology standards and best practice
• Communicate with clients who are on development retainers
• Keep up to date with industry changes and new development technology
• Be able to work independently, have excellent attention for detail, and excellent time management.

Experience and skills:

• Modern HTML / CSS / Javascript Skills. (Good understanding of Flex, Grid, Responsive Images, jQuery etc)
• 2+ years of WordPress Development experience
• Knowledge of WordPress Codex.
• Responsive layouts for desktop/mobile/tablet
• Understanding of WordPress Block Editor (Gutenberg)
• Understanding of MySQL/MariaDB Databases for WordPress management (I.e. Navicat, phpMyAdmin etc)
• WooCommerce experience
• Self-motivated with a passion for development and writing excellent code
• Keen to share ideas and opinions
• Have a knack for problem-solving
• Understanding of Git version control
• Experience using DevTools (Chrome/Firefox)

Nice to haves:

• Experience with Advanced Custom Fields / ACF Blocks
• Experience with Bootstrap
• Experience with SASS/SCSS.
• Knowledge of Composer for package management
• Knowledge of Webpack/Yarn for asset compilation
• Knowledge of Roots Bedrock Framework
• Knowledge of Vagrant and/or other local dev environments
• Understanding of caching i.e. Varnish.
• Server admin experience
• Agency experience
• Portfolio of websites
• Knowledge of PHP
• Design skills
• Figma
• Jira
• Basecamp
• Experience setting up tracking in Google Analytics to support the marketing team

What benefits can Upperdog offer you?

• 30 days’ holiday plus Bank Holidays
• Flexitime
• Option to WFH 3 days per week
• Monthly team lunches
• Casual dress code
• Budget towards events and training courses
• Pension scheme
• Parking or gym membership contribution
• Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach.
• Working in a small company, you can have a big impact. You have immediate access to company directors.
• Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company.
• And more…

Salary: Dependent experience

For more information and to ensure your details reach the correct person, please email careers@upperdog.co.ukwith a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview.

Job Purpose: To recommend, strategise and implement paid social (namely Facebook and Instagram) campaigns.

Location: 2 days in Bournemouth office / 3 days optional WFH. This is a hybrid role; Tuesday and Wednesday are office-based in central Bournemouth, Monday, Thursday and Friday are optional WFH days. Please only apply if this structure works for you.

Summary

As a Meta Specialist your main responsibility will be to make best practice recommendations, produce campaign strategies and implement paid social campaigns, predominantly on Facebook and Instagram (Meta). You’ll thrive in a fast-paced environment, have a high output and be good at adapting.

We are looking for someone who is passionate about Meta and how it can be used to drive fantastic results for clients. Hands on experience, an analytical approach and a hawk-eye for checking campaign builds and performance, is required.

You’ll be the port of call for the team to come to for questions around the platform; whether that’s to put together a proposal for a new or existing client, advise regarding performance, optimisation or troubleshooting, or to share what’s new on the platform.

You will work closely alongside Account Executives, Account Managers and Paid Specialists, reporting to the Head of Marketing.

Responsibilities

• Social ad campaigns (predominantly Facebook & Instagram ads)
  • Strategy
    • Making best practice recommendations for campaign strategy; understand where social fits within the wider marketing strategy, selecting the campaign objectives and aligning the selected approach to this and the wider business goals
    • Driving paid social strategies forwards by staying up to date with industry changes and making recommendations – and keeping the team updated too
    • Develop awareness and conversion strategies, for lead gen and ecommerce websites
    • Remarketing campaign strategy
    • Creative strategy, aligning the message a user sees based on where they are in the funnel/campaign objective/targeting used
  • Implementation
    • Creating audience targeting plans
    • Setting up campaigns in Ads Manager from start to finish
    • Writing ad copy
    • Make creative recommendations for ad format/asset type based on objective/industry
    • Select the best campaign objective based on KPIs
    • QA campaign plans and campaign builds completed by co-workers
  • Management, optimisation and reporting
    • Monitoring budgets – weekly and monthly and campaign level
    • Monitoring and optimising campaigns
    • Checking over accounts regularly, being across how the account is performing; being passionate about how it’s doing and what could be improved further and sharing this insight and recommendations with the Account Manager and clients
    • Reporting and analysing performance; someone who is good with data; analysing results, providing strategic insights and learnings
    • Strategy development and evolution; trying new tactics and testing. Is there a new campaign type/functionality that would improve results? Make a case for it!
    • Calls/tickets with Facebook AMs and any required troubleshooting; managing independently to troubleshoot and resolve issues – a keen problem solver
  • Platform tools and advancement
    • Pixel management; set-up, troubleshooting
    • Catalogues and xml feeds
    • Audiences – custom, lookalike, remarketing
    • A/B split testing
    • Facebook/Instagram shop
    • Facebook stores
    • Dynamic ads
    • Bidding and budget strategies
    • Utilising Facebook’s delivery tools and working with the algorithm
    • Account access and Business Manager management
  • Audits for leads – interpret briefs and objectives, independently manage access, analyse and provide recommendations
  • Be up to date with the latest Meta releases and share with the team
• Reporting
  • Populating and analysing weekly/monthly/campaign client reports on Looker Studio
  • GA4 – having a good understanding to be able to analysis the paid social traffic in this platform
  • UTM tracking
  • Dynamic parameters; in-platform and in GA4
• Communication and list management
  • Accustomed to speaking directly to clients on calls/at meetings/written communications
  • Attending client meetings and presenting, preparing agendas/presentations
  • Attending internal meetings, updating our systems Asana and Basecamp with your task statuses
  • Extremely organised, managing tasks and deadlines in Asana for to-do lists
  • Use Upperdog templates and internal processes

Desirable experience

• Conversions API
• Ecomm shop set up
• Store set up (locations)
• Meta certifications
• Outside of UK campaign experience
• Import functionality
• Travel/leisure/automotive/home interior experience
• Experience with other channels – SEO, PPC
• Experience training juniors
• Automation experience for set ups, reporting etc
• Leadership skills and desire for progression
• Be able to make up-to-date top level strategy recommendations for other platforms, such as but not limited to: Twitter, Pinterest, LinkedIn, TikTok
• Reporting: Adobe Analytics, Excel reporting including tables and graphs

What benefits can Upperdog offer you?

• 30 days’ holiday plus Bank Holidays
• Flexitime
• Option to WFH 3 days per week Mon/Thurs/Fri
• Monthly team lunches
• Casual dress code
• Budget towards events and training courses
• Pension scheme
• Parking or gym membership contribution
• Private medical insurance
• Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company.

· And more…

Salary: Dependent on candidate

Application process

For more information and to ensure your details reach the correct person, please email a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.

• First stage interview – this will be a short Teams call to hear a bit about you and your experience and tell you more about the role
• Second stage interview – this will be an in-person interview at Upperdog HQ in Bournemouth, including a short presentation for you to prepare (a brief will be provided) and some more in-depth interview questions.

Application deadline: 29/02/2024