Most Searched On Google in 2017

We like unicorns.

By on

As is the nature of trends, they come and they go. Sometimes they last years, sometimes only a few short days. But what do the most popular search trends in 2017 say about our culture? We take a look at some of the more popular searches from last year!


Forget the Chinese year of the Rooster, 2017 was truly the year of the unicorn! From gifts, clothes, stationery and more, unicorns were hugely fashionable in products last year. Unicorn food was particularly popular, including many searches for unicorn cupcakes to the unicorn frappuccino® blended crème available at Starbucks.




How to make slime?

This is an important question. In fact, it was one of the highest ‘how to’ questions on Google last year. If you really want to be down with the kids, you can even learn how to make unicorn slime!



The top three searched for memes in 2017 included:

1. Cash me outside (howbowdah?)


2. United Airlines

upperdog seo meme

3. Elf on the Shelf

You’ve heard of elf on a shelf, but now get ready for:

upperdog seo meme wookie

At the Upperdog office, we love a geeky digital marketing PPC agency meme:

ppc agency remarketing meme

Memes can be a tiny snapshot of a relatable feeling or just something that makes you say ‘WTF?!’. Speaking of…


Acronyms are a quick and easy way to type a longer sentence. But they only work if enough people know what the letters stand for! Some of the most common searches last year was by those trying to decode these mysterious messages. The tops searches for acronyms included:

  • TFW (that feeling when)
  • OFC (of course)
  • GPOY (gratuitous picture of yourself)

If you would like to know more about search terms that could be on the rise in your industry, then we can help with our PPC and SEO services at our digital marketing agency in Bournemouth. Call us on 01202 798 820 or email today.