New AdWords Interface Features, October 2017

Google have made some useful changes to the new PPC AdWords interface

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Change is constant – especially if you’re a digital marketing agency! At the Upperdog office, we have been getting to grips with the new AdWords Interface for Google pay per click advertising. We found that not only has the look of the AdWords UI changed dramatically, but that Google have also included some handy little updates to make life easier. We review our favourites down below:

Promotion extensions

Now only available in the new UI, promotion extensions allow you to add a link to an offer in a text advert. Although text ad extensions are not new to PPC management, the notable tag icon helps the offer stand out from the rest of the text. Tantalisingly clickable!

adwords promotion extension


Previously, household income targeting was only available with location targeting via the Demographics tab. But now Google have highlighted this option loud and clear! Although still not available for AdWords management in the UK, this is a useful tool for US Campaigns.

Audiences page

You can now easily optimise your audience targeting in the Audience tab. This is a much easier way to see your audiences for Remarketing campaigns. Contact us to learn how to use remarketing for your social media marketing campaigns too!



This handy little tool gives you a quick, easy-to-see snapshot of the most common Search terms that triggered your adverts. The darker the outline, the more impressions it’s had! You can hover your cursor over each term to see which keyword was triggered, plus how many clicks and conversions it received.

adwords ngrams


Future developments

And if that wasn’t all, Google have already announced some fun new features that will be rolling out over the next few months. This includes a new Landing page performance tab, to clearly show how all your landing pages perform in one section. Also, stores will soon be able to import in-store transactions from loyalty program emails into AdWords – a great way to track new conversions!

Wondering how PPC management or SEO services could help boost your business? Learn how our AdWords services in Bournemouth can benefit you by calling us on 01202 798 820 or emailing