Are you a local business? Proud of your product but don’t have the budget to get your brand out there? Discover simple ways to rank higher in Google and increase footfall from the experts at local SEO agency Upperdog.
Digital marketing is effective but it takes commitment. If you’re as passionate as we are about our local business, then we know you’re willing to put the work in to local SEO. Here’s how to rank in Google for free, tailored to the marketing tools you have available:
Google My Business
Google My Business is essential for all local SEO strategies, and it’s free to set up! Check out our guide on how to set up and verify your Google My Business page. Once you’re set up and verified, your profile will be shown in Google on the right hand side when a user searches for your brand. You can also appear for your service, depending on how many reviews and citations (such as Yell and Yelp) you have – more on this later.
Top tip: Insert your Facebook page link when it asks for a website link. Ideal for one man bands who have a cracking Facebook presence but no website.
Citations
This off page local SEO strategy is ideal for building links and at the same time increasing your brand presence in Google. The more (credible) websites that link to your site, indicates to Google how great your site is and will give you a boost in rankings. Plenty of these citation sites are free, such as Yell and Yelp, as well as business directories linked to your industry i.e. Gumtree.
On-page SEO for local businesses
On page SEO takes time and expertise however working on your website just a few hours a month can still have a positive effect on your rankings. Read our blog on the basics of SEO to get you started!
If this all sounds a little mind boggling, don’t fret – we’ve got all the expertise in one place to get your rankings soaring. Our experts provide all of the SEO services described above, including setting up a Google My Business page, building citations and on/off page SEO! Learn more about our SEO services and website development in Bournemouth by calling on 01202 798 820 or email hello@upperdog.co.uk.