Upperdog Blog

How will you use Instagram for e-commerce?

Upperdog Author
Social Ads
4 mins

It’s no secret that Instagram is one of the most popular social media sites in the world. People spend hours a day swiping and double tapping their favourite photos and videos. Instagram is primarily thought of as a photo-sharing platform, but it is also a great tool for growing e-commerce sales. It doesn’t matter if you are a multi-national corporation or a small independent business, an Instagram shop is a great way to generate more sales online. As a social media ads agency, we understand the benefits that an Instagram shop can have for a business. If you are looking to grow your e-commerce sales using Instagram, then speak to one of our team at our digital marketing agency in Bournemouth.

What is Instagram Shop?

Instagram shop is a great way to boost your social media marketing. You can transform your traditional Instagram profile by incorporating your product catalogue. Instagram shop lets you easily promote your products in posts, stories or in the explore tab. You can add a dedicated shop section to your profile and tag products on photos, so customers can easily view the prices of featured products.

(Source: Instagram)

Top tips for making the most of your Instagram shop

While there is lots to learn when it comes to social media marketing and creating the perfect Instagram shop, there are a few things you can do to maximise your store:

  1. Make a good first impression – This is important as you want people to stay on your page long enough to view your products. Make sure your bio is well written and contains a link to your e-commerce website. Your company logo should also be set as your profile picture to help people recognise your brand.
  2. Stand out from the crowd – You want to post content to your Instagram shop that grabs the attention of people who visit your page. Instagram is a great place to include fun and exciting photos and videos.
  3. Learn from your analytics – Analytics is key to the success of any social media marketing campaign. It’s unlikely you will get it right on the first post. But using Instagram’s analytics will help you understand which posts are doing well and generating sales.

Reach new customers

Finding new customers can be a challenge but with an Instagram Shop, you can reach potential customers easily. Add product links to your Instagram Shop to share your products with your followers and increase sales. Build up your organic Instagram profile posts by sharing engaging content which is eye-catching and links to products available on your Shop. Try boosting some posts to reach even more users.

Share your products with the world

You’ve got a great product, now share it with the world! Our social media agency in Bournemouth specialises in bringing exciting products and services to the people who need them most. Nobody wants to see their product sitting in a warehouse collecting dust, and this is why social media marketing is so important. An Instagram shop will bring your e-commerce business right alongside some of the most exciting products on the market. Many of the biggest e-commerce industries are seeing huge growth on Instagram and new trends and products develop overnight.

Market your products with visual content

Instagram gained popularity as a visual and engaging social media platform. This makes it the ideal place to show off your products. Instagram shop gives you the tools to create a fun and interactive shopping experience. An Instagram shop works as a digital storefront for your e-commerce business. Customers can learn more about your story and brand, browse collections and checkout directly on the Instagram app. Our digital marketing agency in Bournemouth features a specialist team of social media marketing experts. Get in touch with us to get the most out of your Instagram shop and maximise sales for your e-commerce business.

(Source: Instagram)

If you want to know more about our social media marketing services, then get in touch with our digital marketing agency. Contact one of our Upperdog team by calling 01202 798 820 or send us an email at hello@upperdog.co.uk.

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