How to Use LinkedIn for B2B Marketing

Make the most of this powerful tool

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Take your company LinkedIn profile one step further by using it to generate leads and make yourself known in the online business sphere!

Out of all social media channels, LinkedIn is the most effective to generate B2B leads and the reason for this is obvious. Ask yourself as a business, where would you search for others that could be of service to you? Facebook, Twitter and Instagram are unlikely platforms to make professional connections, read news related to your industry and discuss business topics. LinkedIn enables this and more, so get yourself set up on the platform and generate leads with our how to guide:

Groom Your Personal and Company Profile

Ensure that your personal profile picture is an accurate, friendly and professional depiction of you. Fully complete your profile with appropriate work experience, awards and honours and a good overview of your current role. Finalise with several ‘bragging rights’ – what achievements you are most proud of in your career.

The company summary is the most important aspect of a LinkedIn company profile, as it is an opportunity to illustrate what your business can do for potential leads. Your cover photo should represent your values as a business and define a professional first impression for users in this B2B environment. Only a small snapshot of your summary is seen before clicking more, so use this hook to outline your target audience, add a value proposition such as ‘simple and efficient’ and end with the service you provide. Summarise the three challenges your business solves and its top three objectives as well as your passion for the industry.

Post Updates and Articles

Share company blog posts as articles on your LinkedIn Company Page and watch the views grow. LinkedIn Pulse has a very active network of professionals that engage with articles because they have a question and you have the answer.

Posting updates about your company’s growth also encourages your connections, friends’ connections and the company’s connections to like, comment and share, therefore growing awareness of your business. Search for LinkedIn groups that are relevant to your industry and share your articles, as the members will be professionals similar to you, enabling you to build relationships in your own field as well as your leads.

Define your ideal lead and search for them using LinkedIn’s advanced search tool. For example, as a Digital Marketing Agency, an example lead would be a business that would benefit from being online, such as the Marketing Executive of Company X. You can also search for professionals in a specific area such as Bournemouth. The ability to search by company, title and location, enables us to find those that would be beneficial to develop a professional relationship with, and eventually generate a lead from.

If you’re interested in learning more about the power of LinkedIn for B2B Marketing, Upperdog can get tails wagging in excitement for your business as a social media agency in Bournemouth. Call 01202 798 820 or email us at