Embarking on the exploration of international SEO opens doors to a diverse digital landscape. Consider it a systematic approach to optimising your online presence globally. In this article, we’re looking into the intricacies of this journey, focusing on strategies to enhance visibility and relevance across various regions. The Global Playground The internet is like a … Continued
With the dominance of online shopping, there’s one question all business-owners should be asking: is your website doing enough to rank in search engine results? If you’re not appearing on page one, the chances are you’re missing out on valuable sales. Worse still, those sales are going to your competitors! But how do we fix … Continued
Unless you’ve been living under a rock for the last year, you’ll have noticed that Artificial Intelligence (AI) has been taking the world by controversial storm. The realm of digital marketing is certainly no exception to that. From SEO AI writers to video producers, the tools available to aspiring SEO marketers have been steadily growing … Continued
With the recent fervour surrounding ChatGPT and the controversial role AI plays in our society, we thought this would be a good opportunity to discuss how and where AI fits into the SEO landscape. It’s no secret that the technology behind artificial intelligence has come a long way in recent years, but are we ready … Continued
WordPress is without a doubt one of the most popular content management systems (CMS) in the world. Of the top 10 million websites in the world, around 40% of them use WordPress. WordPress is free, easy to use and has limitless customisation. A major benefit of using WordPress is that there are a variety of … Continued
One of the fastest growing technology trends is the implementation of virtual assistants into almost every smart device you can imagine. Virtual assistants are everywhere in 2022 and Siri, Alexa, and Google Assistant deal with billions of requests every day. Consumers now use voice commands to control multimedia, search the web and set reminders and … Continued
Search engine optimisation is a crucial part of any digital marketing strategy with the majority of clicks on Search Engine Page Results (SERPs) on the first five organic results. This makes SEO particularly important when it comes to driving organic traffic to your site. But how do you know if your SEO strategy is working? … Continued
With Google being the most popular search engine on the planet, it is important to understand how to improve your Google rankings. Google ranks a website based on hundreds of different factors, but it can be difficult to know what to prioritise when creating an SEO strategy. The Google algorithm is constantly changing but as technical SEO experts, we know how to … Continued
If you read the words ‘cumulative layout shift’ and are left feeling baffled, don’t fret! As one of Google’s new ranking factors for 2021, [top_highlight]cumulative layout shift (CLS)[/top_highlight] is a website metric that impacts user experience on a website but is also set to have an effect on SEO. As technical SEO experts, we’re here to … Continued
Meet Calypso, one of the newest members to join the Upperdog Marketing team, and she’s barking mad! (In a good way) Want to find out more about me, myself, and I? Well, paws what you’re doing and have a read! My name is Calypso and I recently joined the Upperdog family in September as their … Continued
SEO word count is a hot topic within the digital industry. With Google’s algorithm ever-changing, we are always adapting to crack the secret recipe for page one success. There is a constant debate around how much weight word count holds as a ranking factor, as opposed to user value, detail and overall purpose of the … Continued
In 2020, search engine optimisation is not as effective without a considered mobile SEO strategy. Without a flawless mobile SEO strategy, you could be missing out on potential customers and damage your existing SEO efforts. If you are not sure where to start to improve your sites mobile SEO performance, start by reading our handy … Continued
The digital marketing landscape is ever-changing and growing with advances in technology and new trends emerging all the time. Voice search is one of the most prominent trends due to the fast adoption rate of digital voice assistants across the globe; with older generations more likely to use voice search to look for information, products, … Continued
Penguin. Panda. Hummingbird. Remember when Google algorithm updates occurred just once a year? With cute names and quick fixes, the old-school Google update is a thing of the past. However, this is not necessarily a bad thing! As Google technologies become more complex, so has their methods for ranking websites. By continually improving with updated … Continued
Set in the quirky backdrop of The Brewery in London, SearchLove 2019 was an event not to be missed by any serious digital marketeer. With talks spread over 2 days from speakers across the globe (including hello, Rand Fishkin, the Moz founder himself) we had the pleasure of attending as the event celebrated its 10th … Continued