Annabel is a Director at Upperdog with a love of dogs, data and digital marketing. Her career kickstarted whilst studying BA (Hons) Communication and Media at Bournemouth Uni where she fell into an agency placement and discovered SEO. Having tried her hand at PPC, SEO and social she specialised into paid media and analytics, taught digital marketing at AUB and worked in various agency and in-house roles. Upperdog was founded in 2013 and her role here spans multiple disciplinaries with a focus on client strategy and new business.
Whilst she doesn’t do too much copywriting these days, you may come across some of her older blogs – some aged 10 years+! If she’s not trying out a new hobby of the month or eating chocolate buttons, she’s watching a cooking show or walking Rocket her rescue dog.
