The lightweight device simply attaches to the collar and collects the data all day everyday, with up to 10 days battery life! To add to the nerdiness, key insights can be sent to the owner’s mobile phone that can then be shared with your vet. Daily goals can be set for the week or month and owners can keep up with their dog’s progress through activity graphs. This is such a cool bit of technology we obviously had no choice but to get one for Milo! It’s been ordered and is in the post as we speak, so we’ll let you know how he gets on with it. Find out more about Upperdog's digital marketing services by getting in touch.